[Hiring] Email Marketing Program Manager @Careers Mutual Of Omaha

Role Description

Bring your technical expertise and creative problem-solving to Mutual of Omaha’s Life Insurance Solutions Marketing team! As our Email Marketing Program Manager, you’ll be the go-to expert for building, optimizing, and scaling email programs that help us connect with customers and brokers in meaningful ways. This is a hands-on role for someone who loves to blend strategy, data, and technology to deliver high-performing marketing campaigns.

What You'll Do

• Build, test, and deploy email campaigns and automated journeys in Salesforce Marketing Cloud, ensuring each campaign runs smoothly from setup to send.
• Use data and advanced ESP capabilities to create dynamic, personalized content that delivers meaningful customer experiences.
• Use Salesforce Marketing Cloud in combination with other systems to improve efficiency, strengthen capabilities, and support evolving marketing strategies.
• Translate business goals into scalable automation solutions, documenting and sharing best practices to drive consistency across the team.
• Troubleshoot technical and deliverability issues to ensure strong inbox placement and maintain Mutual of Omaha’s trusted email reputation.

Qualifications

• At least 2 years of hands-on experience in Salesforce Marketing Cloud (Journey Builder, Automation Studio, triggered sends) and a deep understanding of how to build complex automated programs.
• Proficiency with HTML, CSS, and AMPscript, with the ability to develop responsive, data-driven emails.
• Strong knowledge of email marketing best practices, testing, and compliance standards such as CAN-SPAM and CCPA.
• Excellent cross-functional collaboration skills, with the ability to work alongside creative and technical teams to bring campaigns from concept to inbox while meeting brand and regulatory standards.
• Strong prioritization and problem-solving skills, with the focus to keep pace without sacrificing accuracy.
• You promote a collaborative culture, value different ideas and opinions, and listen courageously, remaining curious in all that you do.
• Able to work remotely with access to a high-speed internet connection and located in the United States or Puerto Rico.

Preferred

• 3+ years of Salesforce Marketing Cloud experience.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field; or equivalent professional experience.
• Familiarity with SQL for building and segmenting data extensions in Salesforce Marketing Cloud.
• Experience working with APIs or system-to-system integrations that support automation at scale.
• Experience creating dynamic email solutions with tools such as Movable Ink.
• A background in digital marketing strategy or the financial services industry, bringing a deeper understanding of audience behavior and customer engagement.

Benefits

• Estimated Salary: $75,500 - $97,000, plus annual bonus opportunity.
• 401(k) plan with a 2% company contribution and 6% company match.
• Work-life balance with vacation, personal time and paid holidays. See our benefits and perks page for details.