[Hiring] Email Marketing Manager @Orbit Talent

Role Description

As our Lifecycle Marketing Manager, you'll own and scale retention marketing across Email, SMS, subscriptions, and customer lifecycle initiatives.

• Build best-in-class customer journeys that increase retention, subscription growth, repeat purchases, and customer lifetime value.
• Work closely with Growth, Creative, Customer Experience, and Product teams to ensure every customer interaction feels intentional, educational, and on-brand.
• This role is ideal for someone who enjoys combining data-driven decision making with compelling storytelling.

What You'll Own

• Email & SMS Marketing
  • Own the Email & SMS marketing calendar across campaigns and automated flows.
  • Build, optimize, and maintain lifecycle automations in Klaviyo, including:
    • Welcome
    • Browse Abandonment
    • Cart Abandonment
    • Post Purchase
    • Cross-Sell & Upsell
    • Subscription
    • Winback
    • Sunset
  • Execute SMS campaigns and automations (Postscript experience preferred).
  • Collaborate with Creative to produce compelling emails and SMS campaigns that educate, inspire, and convert.
• Lifecycle & Retention Strategy
  • Develop and execute strategies that increase retention, repeat purchase rate, subscription adoption, and customer lifetime value.
  • Build sophisticated customer segmentation and personalization strategies.
  • Continuously improve the customer journey based on customer behavior and lifecycle stage.
  • Identify opportunities to surprise and delight customers throughout their experience with Primal Queen.
• Testing & Optimization
  • Own a structured experimentation roadmap across:
    • Subject lines
    • Messaging
    • Offers
    • Send times
    • Segmentation
    • Personalization
    • Creative
    • Landing pages
    • Product recommendations
  • Use data—not assumptions—to guide optimization.
• Analytics & Insights
  • Analyze lifecycle performance and customer behavior.
  • Build dashboards and reporting that clearly communicate opportunities and results.
  • Surface actionable insights that improve retention and overall customer experience.
  • Monitor retention KPIs and proactively recommend improvements.
• Cross-Functional Collaboration
  • Partner closely with:
    • Growth Marketing
    • Creative
    • Customer Experience
    • Product
    • CRO
    • Leadership
  • Ensure every touchpoint delivers a seamless customer experience.

Qualifications

• 3+ years of hands-on Lifecycle Marketing or Email Marketing experience.
• Advanced experience with Klaviyo.
• Experience managing SMS marketing (Postscript preferred).
• Deep understanding of customer segmentation and lifecycle marketing.
• Experience building and optimizing automated customer journeys.
• Strong analytical mindset with experience interpreting retention metrics.
• Comfortable balancing strategy with hands-on execution.
• Experience designing and analyzing A/B tests.
• Strong copy instincts and understanding of consumer psychology.

Preferred

• Experience in DTC eCommerce.
• Experience in health, wellness, supplements, beauty, or consumer products.
• Experience working with subscription businesses.
• Familiarity with cohort analysis, attribution, and retention reporting.
• Comfortable using AI tools to improve efficiency and creative workflows.

What Success Looks Like

Within Your First 90 Days:

• Take full ownership of Email & SMS marketing.
• Audit and optimize all existing lifecycle flows.
• Launch a structured testing roadmap.
• Improve lifecycle performance across key automations.
• Deliver clear reporting and actionable insights.
• Build scalable systems that support long-term growth.

KPIs

• Email Revenue
• SMS Revenue
• Flow Revenue
• Campaign Revenue
• Repeat Purchase Rate
• Subscription Rate
• Customer Lifetime Value (LTV)
• Churn Rate
• Revenue per Recipient
• Click Rate
• Conversion Rate
• List Growth
• Unsubscribe Rate