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Email Marketing Manager
@Jabra Hearing
[Hiring] Email Marketing Manager @Jabra Hearing
Mar 25, 2025 - Jabra Hearing is hiring a remote Email Marketing Manager. 💸 Salary: $90,000 - $110,000 plus performance bonus. 📍Location: USA.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
We are looking for a highly growth-driven email-focused marketer to lead our Customer Relationship Management & Engagement efforts. Reporting into the VP of Acquisition, you will be responsible for developing and executing email and SMS strategies to drive growth across the customer lifecycle, with a focus on both pre-purchase acquisition and post-purchase engagement.
- Develop and build scalable, automated journeys leveraging email and SMS (Iterable is our ESP)
- Create and manage content strategy to keep leads and customers engaged with the brand/company
- Develop and execute email and SMS campaigns focused on customer retention and loyalty
-
Create personalized post-purchase communication strategies to enhance the customer experience including:
- Providing helpful tips and tricks for using their hearing aids
- Gathering feedback on their experience
- Informing them about accessory/supplies options
- Ownership of email calendar including creative/development pipeline
- Leverage the internal creative team to execute growth strategies - from briefing, brainstorming, feedback, etc.
- Own key metrics around engagement, conversions, deliverability, and quality monitoring
- Continuously analyze, scrutinize, and test to drive results via all available levers including messaging/creative offers, touchpoint cadence, segmentation, etc.
- Ownership of testing roadmap and iterative process
- Monitor and analyze post-purchase email and SMS campaign performance, identifying areas for optimization
- Work cross-functionally with leaders on sales, product, engineering (website + app) and analytics to unlock new, more sophisticated strategies for growth
- Collaborate with the Customer Experience and Product teams to address customer pain points and improve the post-purchase journey
Qualifications
- 3+ years experience in an email-focused DTC marketing role
- Experience creating and optimizing email campaigns including lead nurture, transactional, and lifecycle
- Proven ability managing projects end-to-end, including analysis and optimization
- Ability to ideate new and innovative campaigns, while maintaining focus on tactical and granular execution
- Experience working with creative teams to help guide a conversion-focused strategy
- Deep working knowledge of at least one ESP/automation platform, with Iterable experience a plus
- CAN-SPAM and list hygiene familiarity
- Experience with Direct Mail and Push Notifications is a plus
- HTML/CSS and SQL skills are a plus!
Benefits
- Competitive compensation ($90,000 - $110,000 plus eligibility for an annual performance bonus)
- 401k plan includes matching up to 4%
- Excellent medical, vision, and dental insurance, plus basic life and disability insurance
- 12-weeks paid parental leave
- Paid time off (up to 20 days of vacation time, approx. 8 days of sick & safe time, and up to 10 company holidays annually)
- Monthly wellness stipend to support self-care
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
$90,000 - $110,000 plus performance bonus
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 25, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
