[Hiring] Email Marketing Lead @Valerie Group

Role Description

You own lifecycle marketing across our partner brands, building automated flows and campaigns that drive conversion, retention, and revenue. You sit at the intersection of creative instinct and data strategy.

• Architect end-to-end flows (welcome, abandon, win-back, post-purchase) across multiple brands
• Define segmentation, personalisation logic, and campaign calendars
• Own lifecycle KPIs — open rate, CTR, revenue per recipient, CAC:CLTV
• Brief and QA email/SMS assets with the creative team
• Maintain ESP hygiene across Klaviyo and Omnisend
• Test AI tools for segmentation, send-time optimisation, and content generation

Qualifications

• 3+ years lifecycle/EDM experience in eCommerce
• Proven Klaviyo expertise; Omnisend or similar a plus
• Comfortable in GA4, Triple Whale, and building dashboards
• HTML/CSS for template editing; SQL/JS a bonus
• Agency or startup background preferred
• Portfolio with actual results, not just screenshots