[Hiring] Email Marketing Copywriter @Paired

Role Description

We're a DTC retention and lifecycle marketing agency running email and SMS programs for exciting, rapidly scaling brands you've heard of. We need a copywriter who thinks visually and writes strategically.

Important: This is not a direct response copywriting role. If your portfolio is plain-text sales emails, long-form advertorials, or funnel-style sequences with no design consideration, this isn't the right fit. We build designed, branded email experiences for DTC ecommerce brands. The copy and the design must work together to further the brand vision.

What the work looks like:

• You'll write flow and campaign copy for brands across skincare, apparel, CPG, and wellness.
• Welcome sequences, post-purchase flows, winbacks, abandon flows, campaign calendars, and promotional sends.
• Every piece of copy you write will live inside a designed email layout, so you need to understand how your words interact with imagery, whitespace, module structure, and visual hierarchy.

Qualifications

• You can look at two emails side by side and tell us which one is better and why, from both a copy and design standpoint.
• You write with the final visual layout in mind. You think in sections and modules, not paragraphs.
• You understand how copy length, headline weight, CTA placement, and image-to-text ratio affect performance.
• You can match and adapt to distinct brand voices without everything reading like AI output.
• You think about the reader's mindset at each touchpoint. A post-purchase email and a winback email require completely different energy.
• You understand DTC fundamentals: product education, social proof, urgency, cross-sell, subscription conversion, and you know when each lever is appropriate.
• You can articulate why you made a copy decision, not just what you wrote.

Requirements

• Klaviyo experience (flows, campaigns, dynamic content, Liquid basics).
• Ability to concept email layouts alongside your copy, even as rough wireframes or annotated briefs.
• Experience working with designers or handing off structured copy that maps to visual modules.

Benefits

• We're not anti-AI. If you use AI tools to work faster, ideate, draft, or scale your output, that's a genuine advantage in our eyes.
• What matters is that the final product doesn't read or feel like AI output. We want people who use AI as a multiplier for their own taste and judgment, not as a replacement for it.
• If you've built workflows or prompting approaches that let you produce more high-quality work without sacrificing voice or strategy, tell us about it.

Do not apply if

• Your email work is primarily plain-text or text-heavy direct response style.
• You don't consider or value design in your work.
• Your portfolio doesn't include any visual email examples.
• Email Marketing copywriting experience for 8 or 9 figure DTC brands.