[Hiring] Email Marketing Contractor @Iconic Wineries of British Columbia

Role Description

We are seeking an experienced Email Marketing Contractor to provide executional support to our Digital Marketing team on a part-time, contract basis (approx. 2–3 days per week). This is an independent contractor engagement, not an employee position. This opportunity is suited for a self-directed professional who operates as a contractor or consultant and is comfortable managing their own schedule, tools, and invoicing.

The contractor will support email marketing execution across a portfolio of 6+ BC winery brands—including Mission Hill, CedarCreek, Road 13, Liquidity, Martin’s Lane, CheckMate, and Red Barn—ensuring each brand’s unique voice and story is reflected in both design and copy.

You bring a strong execution mindset, thrive in detail-oriented work, and take pride in delivering accurate, high-quality marketing communications.

Scope of Work & Deliverables

• Email Marketing Execution
  • Build and deploy ad-hoc and recurring campaign emails across portfolio brands in ActiveCampaign
  • Write and adapt email copy, including subject lines, preview text, body content, and calls-to-action
  • Translate brand materials into effective email formats while maintaining brand voice
  • Conduct thorough QA and testing prior to deployment
  • Manage approval workflows and schedule deployments (minimum 48-hour approval lead time)
• Email Automations & Journeys
  • Maintain and update existing automated journeys (e.g., Welcome, Member Welcome, Waitlist, Re-engagement)
  • Support quarterly updates, including copy refresh, seasonal changes, logic review, and recommendations
  • Assist with building new journeys based on predefined requirements
• List Management & Data Hygiene
  • Create and maintain audience segments
  • Manage list cleanup, including bounce handling and suppression logic
  • Monitor deliverability and flag any issues
  • Support execution of sunset and engagement policies (in partnership with Digital Marketing Manager)
  • Ensure compliance elements (unsubscribe links, privacy policy links) are current
• Reporting & Optimization
  • Provide support with campaign reporting and performance insights as requested

Qualifications

• Proven experience as an independent contractor, freelancer, or consultant (preferred)
• 2–5 years of hands-on experience in email marketing
• Strong experience with CRM platforms (ActiveCampaign preferred; similar tools acceptable)
• Demonstrated ability to segment audiences and manage lifecycle marketing initiatives
• Excellent written communication and copywriting skills, with the ability to adapt tone across multiple brands
• Exceptional attention to detail and commitment to accuracy
• Ability to manage deadlines independently and deliver work with minimal supervision
• Post-secondary education in marketing or equivalent practical experience

Assets

• Working knowledge of HTML/CSS for email
• Adobe Creative Suite experience
• Experience in wine, hospitality, or luxury consumer goods

Contract Details

• This is an independent contractor agreement, not an employment relationship
• Contractor is responsible for their own invoicing
• Engagement is expected to average 2–3 days per week, with flexibility based on business needs
• Must be legally able to work as an independent contractor in Canada