[Hiring] Email Marketer @Path of Hope Rescue

Role Description

Email Marketers manage and execute email marketing campaigns for our Rescue, driving engagement with supporters, adopters, and donors. You will be responsible for combining content from our Creative Pack (photo, video, copy), scheduling campaigns, and ensuring email lists are maintained and segmented appropriately. This role requires attention to detail, knowledge of email marketing platforms, and the ability to analyze performance metrics. You will be working remotely in a team environment; five hours of per week with flexible scheduling.

What Winning Looks Like

• Key Results Area #1 - Creating Content
  • Combine photo, video, copy from Creative
  • Attention to detail, links, eye for graphic design and UX
  • Revises/improves current email templates and themes
• Key Results Area #2 - Segmentation and Audiences
  • Work to create a wide range of segmented audiences built with CRM data points and behavioural feedback
  • Keeps an eye on user analytics and adjusts
  • Aware of email cadence and uses suppression lists
• Key Results Area #3 - Scheduling and Automations
  • Schedules email, sensitive to deadlines
  • Monitor and report on email campaign performance
  • Keeps an eye on automation opportunities
  • Aware of holistic email marketing plan from entire team

Qualifications

• Experience with email marketing platforms and CRMs (We use Neon One)
• Attention to detail, eye for graphic design
• Ability to work independently and meet deadlines as well as within a remote team
• A Venn Diagram that overlaps with love of dogs and marketing

Company Description

At Path of Hope Rescue we save pregnant dogs and puppies from high kill shelters in the Southern United States. Our Spokane, Washington based Rescue strives to decrease the euthanasia rate of high risk dogs in the southern United States by transporting pregnant dogs and puppies to the Pacific Northwest to find adoptive homes. We do not have a kennel or building location and are 100% foster based. We currently have two paid employees and rely heavily on volunteers and fosters as we work to build out our paid staff roles.

Our Mission

• Eliminating euthanasia of dogs in the South by decreasing the amount of dogs breeding unchecked
• Becoming the number one dog destination in Spokane by capitalizing on Spokane's love of Rescue Dogs

Core Values

• Transparency - sharing the good with the bad
• Community - dog loving people who treat each other well
• Integrity - doing what you say will do
• Golden Rule - treating others how you would want to be treated

Our Company Culture

We are freedom loving American Patriots who love dogs, freedom and Jesus. No NGO status here, we don't take a single penny from the government. We are 100% funded by small donors and our adoption program, with a few small private grants here and there. We built this organization from the ground up in 2018 with $87. We are built tough and believe that hard work pays off. We're about rolling up our sleeves and taking responsibility for our own actions. We don't do drama. There are no victims here and the system isn't out to get you, the only thing standing in your way is you and your attitude. We reward merit, not DEI or pronouns. We don't bend to the cultural rot out there.

At the core of who we are, we love dogs. At PHR you will find people who recognize your dog before they recognize you. Where it's normal for your dog to have his own Instagram and people who expect to be invited to your dog's birthday party. We are focused on building a strong, positive community, one dog and one person at a time. We know dogs are family and should be treated that way. And we are driven by a shared passion to make sure every dog who isn't being loved, finds their way to a family. We care for each other and have created a community of people who love making a difference in this world.