Role Description
This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the clientβs time zone.
Our client is seeking a dedicated email marketing professional to lead Klaviyo-based automation, segmentation, and campaign performance efforts within a growing digital environment. This role supports broader marketing objectives by building data-driven email strategies that improve engagement, personalization, and conversion while ensuring strong deliverability and operational efficiency.
Location: Fully Remote | 9:00 AM β 5:00 PM EST
Key Responsibilities
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Email Marketing & Automation
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Develop and manage Klaviyo workflows and automations, including welcome series, abandoned cart sequences, product recommendations, and re-engagement campaigns.
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Segment email audiences based on customer behavior and data insights to improve targeting and personalization.
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Manage and optimize email campaigns to align with business objectives and support conversion goals.
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Performance Tracking & Reporting
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Analyze campaign performance using key metrics such as open rates, click-through rates, and conversion rates.
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Deliver executive-level reporting with clear recommendations based on performance insights.
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Monitor deliverability and optimize campaigns to improve inbox placement.
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CRM & Data Management
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Maintain customer lists within Klaviyo, ensuring data remains clean, current, and effectively segmented.
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Analyze customer behavior, trends, and segment performance to inform campaign decisions.
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Coordinate with internal teams to align email efforts with broader marketing initiatives.
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Collaboration & Strategy Development
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Work closely with marketing and product teams to build campaigns that support engagement and sales objectives.
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Contribute to content planning for email campaigns across audience segments.
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Recommend improvements to email strategy and customer engagement initiatives.
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Creative & Template Production
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Use provided copy and creative direction to produce high-quality email templates with minimal oversight.
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Build complete email templates end-to-end, including layout, formatting, and Klaviyo implementation.
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Collaborate with the internal designer when needed while maintaining the ability to execute independently.
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Segmentation & Personalization
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Develop advanced behavior-based segmentation focused on improving conversions.
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Leverage existing clean data structures to strengthen targeting across purchase intent, browsing behavior, lifecycle stage, and engagement patterns.
Qualifications
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2+ years of hands-on experience with Klaviyo, including workflow creation, segmentation, and performance measurement.
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Experience managing email campaigns from planning through execution, including segmentation and A/B testing.
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Strong background in email analytics and reporting with the ability to act on performance data.
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Strong understanding of email marketing best practices and conversion-focused campaign strategy.
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Detail-oriented with strong organizational and time management skills.
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Ability to independently manage campaigns from start to finish.
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Strong communication skills for cross-functional collaboration.
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Analytical mindset with the ability to translate data into actionable recommendations.
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Ability to create polished, brand-aligned, conversion-oriented email templates independently.
What Success Looks Like
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Effective management of email workflows and automations that improve engagement and conversions.
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Measurable improvement in deliverability and campaign performance.
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Clear reporting that informs future email strategy decisions.
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Strong alignment between email initiatives and overall business goals.
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Smarter segmentation and personalization built on existing clean data foundations.
Opportunity
This role offers the opportunity to take full ownership of email marketing performance in a fast-paced environment where strategy, execution, and optimization directly influence business growth. The person in this position will strengthen lifecycle marketing capabilities, work closely with cross-functional teams, and contribute meaningfully to scalable customer engagement efforts.
Application Process
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Fill in the application form
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Record a video showcasing your skill sets