[Hiring] Email & Content Marketing Specialist @Paired

Role Description

Our client is an AI writing tool for students. This role keeps two of our most important acquisition channels running: broadcast email and SEO content. You will work alongside the SEO managers and the growth team, owning the day-to-day execution that turns strategy into shipped campaigns and published pages.

• Email Marketing:
  • Plan, build, and send broadcast email campaigns across acquisition lists, dormant audiences, and academic calendar pushes.
• Content Marketing:
  • Produce, publish, and optimize on-site content in line with our SEO strategy, focused on academic integrity, ethical AI writing, and student utility.

This is an execution-heavy role for someone who likes shipping. The strategy is set by the SEO and growth leads. You make it real.

Qualifications

• 2 to 4 years in email marketing, content marketing, or a hybrid of the two.
• Hands-on experience sending broadcast email campaigns in a modern ESP (Klaviyo, Customer.io, Mailchimp, HubSpot, or comparable).
• Working knowledge of segmentation, list hygiene, and basic deliverability hygiene.
• Comfort with a CMS (WordPress or similar) and basic on-page SEO.
• Strong writing fundamentals: clear, brand-consistent, and free of unnecessary fluff.
• Comfortable reading performance reports and acting on what they say.
• Reliable execution: ships on time without heavy oversight.

Requirements

• Experience managing sender reputation, domain warm-up, and deliverability monitoring (SPF, DKIM, DMARC, blocklist hygiene).
• Track record producing authoritative, well-researched, expert-cited content (E-E-A-T-aligned).
• Long-form content writing experience (1,500+ word guides and resource pages).
• Familiarity with SEO tools: SEMrush and Search Console.
• Experience building reports in Looker Studio, GA4, or similar.
• Familiarity with student, academic, or education audiences.

Benefits

• Remote Working for US Company
• Exposure to new technology & trend
• Competitive Salary