Role Description
Own and execute the end-to-end email and SMS lifecycle strategy for a growing beauty e-commerce business, driving customer retention, repeat purchases, and subscription engagement.
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Own the email and SMS campaign calendar.
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Manage the full customer lifecycle from signup through retention and re-engagement.
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Develop and execute onboarding, retention, skip/cancel-save, and win-back programs.
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Manage subscription lifecycle communications and customer engagement.
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Build, launch, test, and optimize email and SMS campaigns hands-on.
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Analyze campaign performance and use results to improve customer retention and repeat purchases.
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Collaborate closely with Creative, Art Direction, E-commerce, and Brand Marketing teams.
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Execute campaigns directly rather than managing outside agencies.
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Identify opportunities to shorten the time between customer purchases.
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Support increased campaign volume and potential overtime during the holiday season.
Qualifications
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5 years of hands-on email/CRM experience with the ability to own programs end-to-end.
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Proven experience owning email and SMS programs focused on customer retention and repeat purchases.
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Experience managing the complete customer lifecycle, including signup, SMS, order delivery communications, follow-up, retention, and win-back.
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Hands-on experience owning a subscription platform such as Recharge or Skio.
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Hands-on Klaviyo experience.
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Hands-on Shopify experience required.
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Experience personally executing campaigns and lifecycle programsβnot solely managing agencies.
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Beauty industry experience required.
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Demonstrated results with relevant brands, platforms, and measurable performance improvements.
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Strong communication skills and ability to clearly articulate objectives.
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Positive, collaborative attitude and ability to have fun while working.
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Comfortable receiving and applying constructive feedback.
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Demonstrated career stability and longevity in previous roles.
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Must be physically located on the West Coast and able to work PST hours.
Requirements
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Must be authorized to work in the U.S. This position is not eligible for sponsorship.
Benefits
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Eligible for Health, Dental, Vision, 401K.