[Hiring] eCommerce Manager, Lifecycle & Retention @Organika Health Products Inc

Role Description

We are seeking a Lifecycle & Retention eCommerce Manager to own the customer journey across our Shopify website, email, SMS, and ad landing pages. This role sits at the center of our digital marketing engine — responsible for both the day-to-day technical upkeep of our e-commerce site and the bigger-picture strategy of how our website, email, SMS, and paid campaigns work together to drive engagement, conversion, and retention.

The ideal candidate is a builder and a strategist in equal measure:

• Comfortable in the Shopify backend and email/SMS platforms.
• Thinking critically about how a customer's experience flows from an ad click to a landing page to a purchase to a post-purchase email sequence.
• Working closely with our Paid Ads Manager to ensure landing pages and campaigns are aligned.

Qualifications

• Bachelor's degree in Marketing, Business, Digital Marketing, or a related field, or equivalent experience.
• 3+ years of experience in lifecycle marketing, e-commerce, or digital marketing, with hands-on Shopify experience required.
• Ability to balance hands-on execution with big-picture strategic thinking.
• Strong attention to detail and a proactive, ownership-driven approach to problem-solving.
• Excellent written and verbal communication skills, with the ability to collaborate cross-functionally.
• Comfortable working across both the front-end and back-end of a website, with a deep understanding of the Shopify ecosystem, apps, and integrations.
• At ease in email marketing platforms (e.g., Klaviyo), including designing and executing campaigns, with experience in SMS marketing tools.
• Experience building landing pages for paid advertising campaigns.
• Comfortable with numbers, analytics, and attribution modeling to inform decisions.
• Driven by metrics, growth, and continuous performance improvement.
• Comfortable moving fast in a high-growth, fast-paced environment.
• A self-starter who stays on top of new digital marketing and AI/search trends.
• Passionate about health and wellness, and motivated by helping people live healthier lives.

Requirements

• Own day-to-day management of our Shopify site, including uploading and updating new products, managing collections, and maintaining accurate product/content pages.
• Handle technical updates and troubleshooting to keep the site running smoothly (theme edits, app integrations, page builds).
• Build and maintain landing pages that support paid ad campaigns, in close collaboration with the Paid Ads Manager.
• Monitor site performance and conversion metrics, identifying and implementing improvements on an ongoing basis.
• Plan, build, and execute the email marketing calendar, including campaigns, promotions, and automated flows.
• Segment and target audiences to improve relevance, engagement, and revenue per email.
• Continuously test and optimize subject lines, content, timing, and flows based on performance data.
• Develop and manage the SMS marketing program, including campaigns and automated flows.
• Ensure SMS and email work together as a cohesive lifecycle strategy.
• Grow and maintain a healthy, compliant SMS subscriber list.
• Optimize product, collection, and content pages for both traditional SEO and AI-driven search/discovery.
• Monitor how our site and products surface in search engines and AI-powered tools.
• Ensure site structure, metadata, and content are optimized for both crawlability and clear, machine-readable answers.
• Keep up with evolving SEO and AIO best practices, testing and iterating based on performance data.
• Collaborate with the content and paid ads teams to align organic and paid search strategies.
• Take a strategic view of how website, email, SMS, and paid ads connect.
• Partner with the Paid Ads Manager to ensure landing pages, offers, and messaging are aligned with campaign goals.
• Identify opportunities to improve customer retention, repeat purchase rate, and lifetime value through lifecycle touchpoints.
• Report on key performance metrics across channels and translate data into actionable recommendations.

Benefits

• Access to an on-site RHN.
• Guided meditation classes.
• Professional development funding.
• Fitness reimbursements.
• Maternity leave top-up.
• Regular team socials and health events.
• Employee product discounts.
• And more!