[Hiring] eCommerce Manager - Demand Capture @Sleek

Role Description

Own the UI/UX, conversion, and engagement performance of Sleek's websites, turning site visitors into funnel entrants through continuous optimisation, experimentation, and AI-driven user experiences. Over time, own the full visitor-to-funnel-start conversion rate across all markets.

Outcomes

• Outcome 1 (1–6 Months): Improve Funnel Entry Conversion.
  • Improve visitor-to-funnel-start conversion rate across all Sleek websites
  • Optimise landing pages, CTAs, and funnel entry messaging
  • Align traffic intent with landing experience
• Outcome 2 (1–6 Months): Drive Lead Generation on Paid Channels.
  • Improve lead generation rate on top paid landing pages
  • Run A/B tests on page structure, copy, and layout
  • Collaborate with paid marketing to ensure intent alignment
• Outcome 3 (1–12 Months): Introduce AI-Driven Funnel Experiences.
  • Launch an AI-driven advisor for service and price discovery
  • Optimise site for LLM-driven discovery and emerging AI browsing (GEO/Web MCP)
  • Use AI tools to improve workflows and funnel efficiency
• Outcome 4 (12+ Months): Step Up into Full Funnel Ownership.
  • Develop deep understanding of funnel economics and user behaviour
  • Influence pricing, packaging, and monetisation decisions
  • Progressively own end-to-end funnel performance for a market

Qualifications

• 4 to 7 years in eCommerce, CRO, Digital Product, or UX-focused growth roles
• Builds with AI, not just uses it
• Hands-on experience improving website UI/UX
• Proven track record improving landing page and funnel conversion performance
• Hands-on with experimentation, analytics, and behavioural tools (GA4, Hotjar, VWO, Mixpanel or similar)
• Strong understanding of CRO, user behaviour, funnel optimisation, and customer decision-making
• Cross-functional experience working with Product, Engineering, Design, or Marketing teams

Requirements

• Customer-Centric Thinker
• Ownership
• Data-Driven
• Structured Thinking
• Experimentation Mindset
• Systems Thinker
• Strong Collaborator

What You’ll Be Responsible For

• Own UI/UX optimisation and conversion performance across 6-7 Sleek websites
• Optimise landing pages, value propositions, and website copy to improve conversion
• Design and iterate on website components to improve engagement and funnel entry
• Run A/B tests and CRO experiments; track, measure, and act on results
• Identify and reduce funnel drop-offs and friction points based on data and user behaviour
• Track website performance metrics and make data-driven decisions continuously
• Introduce AI-driven funnel experiences to improve UX and conversion
• Use AI tools to improve workflows, insights, and experimentation efficiency
• Collaborate with Paid, Revenue, Product, and Platform teams on conversion initiatives
• Progressively take ownership of end-to-end funnel performance for a market

KPIs

• Primary:
  • Visitor to Funnel Start Rate
  • Landing Page Conversion Rate
  • Funnel Drop-off Reduction
  • Experimentation Velocity
• Long-term:
  • Site Visitor to NC Conversion Rate
  • Revenue per Visitor (RPV)

Behavioural Fit

• Ownership
• Humility
• Structured Thinking
• Data-driven
• Can have tough conversations in a positive way

About the Interview Process

• One Way Video Interview/ TA screen call
• Case study on AI capability assessment
• Technical Interview
• Soft skills interview
• References checks & Offer

Requirement for Background Screening

• Your education
• Any criminal history
• Any political exposure
• Any bankruptcy or adverse credit history

Benefits

• Humility and kindness
• Flexibility
• Financial benefits
• Personal growth
• Commitment to building Sleek as a force for good