[Hiring] Ecommerce Growth Marketing Specialist @Heidi

Role Description

You will build and support the direct-to-clinician ecommerce system for Heidi Remote across Meta, Google, TikTok, Native and Amazon, plus the channels and marketplaces that come after. Deep penetration in each, rather than a thin presence in all of them.

• Half the job is running the accounts.
• The other half is building the machine underneath: tracking, product feeds, store pages, a creative pipeline that does not run dry and reporting that people actually read.
• You will sit in the growth team and work day to day with the Growth Lead for Heidi Remote, who sets the strategy, the offer calendar and the campaign structure.
• You will also work with GTM, product, content and creative.

What you’ll do

• Plan campaigns and offers with the Growth Lead.
• Build the calendar of offers, bundles and promotions together, then find the ones that hold up at scale instead of spiking for a week and dying.
• Bring us the better ideas.
• Run the channels: Hands on the accounts across Meta Ads, Google Ads, native (e.g., Outbrain), TikTok Ads and Amazon Ads.
• Write for native: Draft, test and rewrite article-style ads, not just swap headlines.
• Set up and optimize marketplaces: Amazon first, then whichever marketplace earns the next slot.
• Lift conversion rate: Own the path from ad to checkout.
• Keep creative flowing: Brief UGC, product photography and video with the creative and design teams.
• Manage the moving parts: An offer launch touches GTM, product, content, supply and support.
• Collaborate with Partners: Work with affiliates and key partners to drive incremental sales.
• Report with a point of view: Clean numbers on spend, CPA, ROAS, AOV and GMV, plus a recommendation on what to do next week.

Qualifications

• Hands-on performance marketing experience across Meta, Google and TikTok Ads.
• Experience setting up and running marketplace stores, Amazon in particular.
• A record of planning campaigns and offers that moved sales volume, not impressions.
• Experience with native or discovery ads (Outbrain, Taboola, or similar).
• Strong project and stakeholder management.
• Comfort designing and running experiments and A/B tests from hypothesis through to readout.
• Fluency in ecommerce metrics: CPA, ROAS, AOV, GMV and contribution margin.

Nice to Have

• Startup/scale-up experience.
• Medtech, healthtech or regulated-industry experience.
• Experience marketing an AI product.
• Physical product ecommerce, including the unglamorous parts: shipping, returns, inventory.

Benefits

• ₱15,000 annual learning and development budget.
• ₱3,000/month health and wellness allowance.
• ₱10,000 home office budget.
• 26 weeks paid primary parental leave.
• 18 weeks paid secondary parental leave.
• Fertility support up to ₱150,000.
• Four weeks of work from anywhere per year.
• Comprehensive HMO coverage for you and up to two dependents.

Company Description

We’re building the future of healthcare by giving every clinician the earth's finest AI Care Partner. Our mission is simple: double the world’s healthcare capacity and strengthen the human connection at its heart.