[Hiring] E-Commerce Growth Lead @Addiction Pet Foods

Role Description

Addiction Pet Foods is looking for an experienced and commercially driven E-commerce Growth Lead to lead the growth of our e-commerce business across global markets. This role will manage and work closely with the global E-commerce Team to improve revenue, profitability, customer acquisition, and repeat purchases across marketplaces and direct-to-consumer channels. The E-commerce Growth Lead will be responsible for setting priorities, aligning market activities, improving team execution, and ensuring that e-commerce plans support the company’s overall commercial and brand objectives. This is a hands-on leadership role for someone who can combine strategic thinking, commercial analysis, and day-to-day execution.

Key Responsibilities

• Global E-commerce Growth:
  • Develop and execute the global e-commerce growth strategy across key markets.
  • Drive revenue, contribution profit, customer acquisition, conversion, and customer retention.
  • Identify growth opportunities across marketplaces, direct-to-consumer websites, and emerging digital channels.
  • Translate company targets into clear market, channel, and account-level action plans.
  • Balance short-term sales growth with long-term brand value and profitability.
• Team Leadership and Management:
  • Manage, guide, and work closely with the global E-commerce Team.
  • Set clear priorities, responsibilities, targets, and performance expectations.
  • Conduct regular business reviews, coaching sessions, and performance discussions.
  • Help team members resolve operational, commercial, and platform-related issues.
  • Build consistent ways of working, reporting, and decision-making across markets.
  • Strengthen the team’s capability in marketplace management, performance analysis, and commercial planning.
• Marketplace and DTC Management:
  • Lead growth across platforms such as Amazon, Shopify, Shopee, Lazada, TikTok Shop, and other relevant marketplaces.
  • Improve product listings, pricing, promotions, content, assortment, and platform visibility.
  • Ensure that campaigns and promotional activities deliver profitable and measurable results.
  • Work with internal teams to improve the online customer journey and conversion rate.
  • Support the development of market-specific channel strategies based on consumer behaviour and platform conditions.
• Commercial and Performance Management:
  • Own and monitor key e-commerce metrics, including:
    • Revenue and sales growth.
    • Contribution profit and margin.
    • Customer acquisition cost.
    • Return on advertising spend.
    • Conversion rate.
    • Average order value.
    • Repeat purchase rate.
    • Traffic and customer retention.
    • Marketplace account health.
  • Analyse business performance and recommend corrective actions when results are below target.
  • Evaluate promotional effectiveness, advertising investment, and channel profitability.
  • Prepare clear performance reports, forecasts, and recommendations for management.
  • Ensure that growth decisions are supported by data and commercial evidence.
• Cross-Functional Collaboration:
  • Work closely with Marketing, Performance Marketing, Sales, Supply Chain, Finance, Customer Service, and market teams.
  • Coordinate product launches, campaigns, inventory planning, and promotional calendars.
  • Align advertising, content, and commercial activities across marketplaces and brand-owned channels.
  • Ensure sufficient stock availability to support planned promotions and growth.
  • Collaborate with Finance to understand profitability, pricing, platform fees, and promotional costs.
• Process Improvement and Technology:
  • Improve global e-commerce processes, reporting, and team workflows.
  • Introduce automation, dashboards, and AI-supported tools where appropriate.
  • Standardise performance tracking and account-management practices across markets.
  • Identify operational issues that may affect customer experience, order fulfilment, or marketplace performance.
  • Support the effective use and integration of e-commerce, analytics, and business systems.

Qualifications

• Bachelor’s degree in Marketing, Business, E-commerce, or a related field.
• At least 7 years of relevant experience in e-commerce, digital commerce, marketplace management, or online retail.
• At least 2–3 years of experience leading or managing an e-commerce team.
• Strong experience managing e-commerce activities across multiple markets or countries.
• Proven experience growing revenue while managing profitability and customer-acquisition costs.
• Strong hands-on knowledge of major marketplaces, particularly Amazon.
• Experience with Shopify and regional platforms such as Shopee, Lazada, or TikTok Shop is an advantage.
• Experience in FMCG, consumer goods, pet food, food manufacturing, or premium consumer brands is preferred.
• Strong analytical, commercial, and problem-solving capability.
• Experience using e-commerce analytics, advertising, reporting, and automation tools.
• Strong written and spoken English.
• Comfortable working with multicultural and geographically distributed teams.

What We Are Looking For

• Commercially focused and accountable for results.
• A hands-on leader who can both manage and support the team’s execution.
• Able to connect sales growth with margin, profitability, and customer retention.
• Confident working with data and challenging assumptions.
• Structured, decisive, and able to manage multiple markets and priorities.
• Collaborative but willing to take ownership of difficult decisions.
• Comfortable working in a fast-moving and evolving global business.
• Focused on continuous improvement rather than maintaining business as usual.

Key Outcomes

• Establish a clear and aligned global e-commerce growth plan.
• Improve revenue quality, contribution profit, and channel performance.
• Strengthen the capability, accountability, and execution of the E-commerce Team.
• Improve reporting, forecasting, and commercial decision-making.
• Build a scalable e-commerce operating model that can support continued global growth.

Benefits

• Lead e-commerce growth across multiple international markets.
• Work with a global and multicultural team.
• Influence the company’s commercial and digital growth strategy.
• Build stronger systems, processes, and team capabilities.
• Make a direct and measurable impact on revenue, profitability, and customer growth.