Role Description
We are seeking an experienced Director of US Insights and Market Development to serve as a senior, strategic, thought partner to U.S. commercial leadership and to lead all market research strategies and initiatives. This role reports to the Executive Director, Pre-Commercial Marketing. This newly created role will act as the senior member on cross-functional leadership teams, responsible for identifying and activating opportunities that unlock value from data-driven insights and advising on transformational business drivers.
As a member of a growing Commercial team, you will help to frame complex business challenges that enable clear decision making and effective execution to drive impact. You will integrate insights from multiple analytic disciplines, lead day-to-day problem solving, and foster stakeholder engagement. The Director of US Insights and Market Development applies deep functional expertise, strong intellectual curiosity, and collaborative problem-solving to deliver high quality, actionable insights while building trusted partnerships.
Key Responsibilities
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Develop and execute integrated market research strategies to drive pre-commercialization activities, launch readiness, go-to-market strategy, and brand strategy.
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Proactively lead annual insights generation strategy tied to brand plan objectives/key strategic decisions/CSFs.
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Serve as a senior, strategic, thought partner to the Commercial team by framing and answering high impact business questions related to brand strategy, execution, and investments.
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Design both qualitative and quantitative primary market research with HCPs, patients, caregivers, and other stakeholders.
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Align insights across analytics functions, especially as it informs forecast, so that senior leadership has a consistent, clear view of the market opportunity.
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Manage external research agencies, manage budget, and right-size market research for business decisions.
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Serve as the trusted advisor on unbiased voice of the customer.
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Develop and communicate actionable insight summaries to senior leadership to influence high-stakes decisions.
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Develop and lead initiatives to harness the power of AI in market research, data analytics, KPIs, and other pre-launch and launch activities.
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Design and maintain dashboards, KPIs, and reporting tools that provide visibility into performance and effectiveness.
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Analyze and synthesize complex datasets to generate actionable insights that inform marketing, and customer engagement strategies.
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Diagnose performance gaps and recommend optimal, data-driven actions and enhanced strategies.
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Work proactively and independently as needed, and collaborate effectively to drive change across a growing organization.
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Foster strong project management skills with experience structuring projects, directing cross-functional accountability, and driving productive meetings & timely deliverables.
Qualifications
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BA/BS in a quantitative discipline is required, such as Mathematics, Statistics, Engineering, or Economics. MS and/or MBA strongly preferred.
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10+ years of progressive experience in a pharmaceutical or biotech company or management consulting in market research/data science roles including significant experience leading market research on pre-launch and in-line products in a competitive environment.
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Proven track record across strategic analytics functions, including secondary data analytics, data science, market research, commercial analytics, and management consulting.
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Experience in dermatology or atopic dermatitis is preferred.
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Experience building analytic plans, leading research projects is required.
Requirements
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Position requires up to 20% travel including mandatory in-person attendance at All Hands meetings held twice per year.
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Additional travel may be required to attend key team meetings and medical or industry conferences, both in the US and Europe.
Benefits
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A great culture, grounded in our C.O.R.E. values: Caring, Original, Resilient, and Egoless.
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Opportunity to work in a fast-paced, highly dynamic environment where you help shape the culture and company, wear multiple hats, and learn quickly.
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Market competitive compensation and benefits package, including base salary, performance bonus, equity grant opportunities, health, welfare & retirement benefits.
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We provide competitive time off, including three weeks PTO, two one-week company-wide shutdowns a year and dedicated paid sick leave.
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Commitment to growing you professionally and providing access to resources to further your development.
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Apogee offers regular all team, in-person meetings to build relationships and problem solve.