[Hiring] Director TVAD - YouTube Strategy @Tinuiti

Role Description

We are seeking an experienced Director, TV & Audio (TVAD) to serve as a senior strategic and client-facing lead across YouTube and broader digital video initiatives. This role is heavily focused on YouTube strategy, requiring someone who understands the platform end-to-end and can translate complex campaign data into clear, actionable recommendations for clients.

The ideal candidate has deep hands-on experience across the full YouTube lifecycle, including:

• Planning
• Buying/activation
• Optimization
• Measurement
• Reporting
• Strategic recommendations

This is not simply a media buying or activation role; this person will own the strategic POV, lead client conversations, and use performance data to guide future media decisions.

Qualifications

• Approximately 7–8+ years of relevant digital media experience, with depth and quality of experience prioritized over an exact number of years.
• Deep, hands-on YouTube advertising expertise across planning, activation, optimization, measurement, reporting, and strategy.
• Strong understanding of YouTube formats, bidding models, audiences, Demand Gen, Shorts, long-form video, and non-skippable video.
• Experience with Google Ads and the broader Google advertising ecosystem.
• Working knowledge of DV360 and the ability to confidently discuss the platform with clients and Google representatives.
• Strong understanding of OLV, display, and programmatic media; audio experience is a plus.
• Experience developing and evaluating full-funnel media strategies, from brand awareness through conversion.
• Strong measurement background, including experience with Brand Lift, Search Lift, incrementality, and business/ROI measurement.
• Proven experience managing large-scale and/or evergreen media programs and budgets.
• Experience building and presenting performance reporting and recommendations to senior client stakeholders and executives.
• Exceptional client communication, presentation, and strategic storytelling skills.
• Ability to quickly interpret performance data and turn findings into a clear strategic POV.
• Comfortable working cross-functionally with clients, platform partners, strategists, creative teams, and other media channel teams.

Requirements

• Must be authorized to work in the U.S. This position is not eligible for sponsorship.

Benefits

• Eligible for Health, Dental, Vision, 401K