Role Description
As Director, TV, Video, Audio & Display (TVAD), you will lead a portfolio of clients as the senior, day-to-day owner of the relationship and growth agenda. You will align your teamβs recommendations with client goals, set expectations, and build trust with senior stakeholders by proactively creating high-value moments to meet, present, and influence decisions. Youβll partner with internal leaders to resolve escalations quickly, connect TVAD to Search, Social, Commerce/Retail Media, and Creative, and translate platform, competitive, and Bliss Point TVAD insights into executive-ready actions. You also own the financial health of your book: margin, utilization/capacity, and forecast accuracy, in partnership with the Client or Pod Leader and Finance.
Key Responsibilities
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Client-Centric:
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Own senior-stakeholder relationships and the client growth agenda.
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Align full-funnel TVAD plans (CTV/OTT, online video, digital audio/podcasts, programmatic display) to business goals.
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Secure decisions on options and trade-offs.
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Lead onboarding, transitions, escalations, and expansion.
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Support new business with clear narratives tied to measurable impact.
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Product-Led:
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Orchestrate optimization across partners/DSPs (goal strategies, pacing, frequency/overlap control, quality/brand-safety/verification).
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Pilot safely, measure, and scale.
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Embed Bliss Point insights into planning and allocation.
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Close feedback loops with Product and Analytics to improve tools and models.
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Data & Measurement-Driven:
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Install strong, simple measurement habits.
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Help ensure data/ops health through close collaboration with the Media Investment team.
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Require forecast-vs-actual narratives in executive decisions.
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The Tinuiti Way:
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Connect the dots across channels for clients.
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Propose integrated plans and a straightforward measurement approach to prove combined lift.
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Codify reusable playbooks.
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Owner Mindset:
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Own the business like itβs yours.
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Surface trade-offs with clear thresholds/tolerances.
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Keep a simple decision log tied to Rocks/KPIs.
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Protect margin/utilization by prioritizing high-value work and cutting busywork.
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Spot and de-risk larger opportunities with small, safe pilots.
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Remove recurring waste at the root.
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People Leader:
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Build and lead a high-performing team.
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Install governance that sustains quality and consistency across teams.
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Coach managers to lead the system.
Qualifications
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10+ years in TV/video/audio/display with proven results at scale across multiple partners.
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Management experience required.
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Hands-on knowledge of DSP/ad platforms and ad-server workflows.
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Frequency/overlap management; audience/data usage; quality/verification.
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Comfort coordinating with publishers/PMPs.
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Familiarity with SQL is a plus.
Requirements
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Experience connecting media to revenue, CAC, LTV, incremental reach/attention.
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Clear, concise storytelling; expectation setting; confident with senior clients and internal leaders.
Benefits
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Unlimited PTO: Flexible time off to recharge and enjoy life.
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Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
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Retirement: Match up to 4% of your contributions at 100%.
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Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost.
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Parental Leave: 16 weeks of leave with 100% pay for birthing parents (partners 12 weeks).
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Learning and Development: On-demand learning, mentorship program, leadership and management development programs.