[Hiring] Director/Sr. Director, Discoverability @Blueprint

Role Description

We're seeking a Senior Director of Discoverability to own how Bryan Johnson and Blueprint are found, cited, and represented across LLMs, search, and AI systems.

• Own the full domain migration strategy — design and sign off on the redirect and canonical architecture before any content is built on URLs that will need to move.
• Deploy llms.txt, robots.txt, and Schema.org structured data across all web properties to establish direct LLM citation infrastructure.
• Build sameAs schema linking Blueprint and other Bryan Johnson brands as the same entity.
• Seed LLM authority for new brands now — own the 'Immortalism,' 'Warriors and Caretakers,' and 'Don't Die' semantic spaces in training data before the brand launches.
• Manage the YouTube transcript pipeline (1,012 videos, 390M views) — convert to indexed HTML at 50 pages/week with brand-agnostic URL structure.
• Oversee Wikipedia strategy — Don't Die philosophy article submission and Bryan Johnson biographical article updates via disclosed COI editor.
• Manage Wikidata entity migration — add new brands as a founded-by relationship and create linked entity before the domain migration.
• Brief and manage all specialist contractors and vendors: technical SEO engineer, content writer, transcript pipeline engineer, schema vendor, LLM tracking vendor, Wikipedia consultancy, PR agency.
• Run the weekly LLM citation tracking protocol.
• Manage and grow the discoverability team over time as Blueprint scales.

Qualifications

• 10+ years of experience in SEO, growth, or digital media.
• Has personally managed a major domain migration in the GEO era — knows how 301s, canonical tags, sameAs schema, and Wikidata migrations work in practice, not just theory.
• Has shipped an llms.txt and tracked LLM citation pattern changes as a result.
• Strong understanding of how LLMs are trained and how citation authority accrues.
• Experience managing cross-functional teams of contractors, freelancers, and vendors simultaneously.
• Experience with AI search visibility platforms (Profound, Otterly.AI, or equivalent).
• Comfortable operating in a fast-paced environment with high standards and minimal bureaucracy.

Preferred Skills

• Background in health, science, or longevity media — understands how citations work in scientific contexts, not just SEO contexts.
• Experience with programmatic content at scale — has managed a 500+ page pipeline without triggering a Google thin-content review.
• Familiar with the Wikipedia COI disclosure process and Wikidata editing.
• Has worked with Schema App or similar managed schema deployment services.
• Strong familiarity with scientific or clinical data and the ability to assess what makes a claim LLM-citable vs. not.

Salary Range

$175-260k + equity + benefits