[Hiring] Director, Social Commerce Strategy @PartnerCentric

Role Description

PartnerCentric is seeking a Director, Social Commerce Strategy to lead and optimize commerce experiences across social media platforms, with a strong emphasis on TikTok Shop, Instagram Shopping, YouTube Shopping, and live commerce. This role will own the strategy behind how consumers discover, engage with, and purchase products directly within social platforms, driving measurable revenue growth, conversion, and customer acquisition for our clients.

The ideal candidate brings deep, hands-on TikTok Shop expertise and a strong understanding of the broader social commerce ecosystem. We're looking for an entrepreneurial, data-driven strategist who can connect organic creator content, paid social traffic, and in-platform shopping experiences into cohesive strategies that drive performance. This role requires someone who leads by example, rolls up their sleeves alongside internal teams, and leverages AI and automation to improve results.

Qualifications

• 7+ years of experience in e-commerce, social commerce, digital marketing, or performance marketing, including significant hands-on TikTok Shop experience.
• 3+ years of experience developing and executing social commerce or in-platform shopping strategies.
• Proven experience launching TikTok Shops from the ground up and optimizing existing Shops to drive measurable improvements in GMV, conversion, and profitability.
• Deep understanding of TikTok Shop Seller Center, storefront operations, product catalogs, promotions, creator affiliates, and Shop advertising.
• Hands-on experience managing TikTok Shop operations, including assortment strategy, product detail pages, pricing, promotions, inventory, and fulfillment coordination.
• Demonstrated ability to develop and execute 30-, 60-, and 90-day growth plans, with measurable before-and-after performance results.
• Strong understanding of creator and affiliate commerce economics, including creator productivity, commission structures, contribution margin, and ROI.
• Experience with live shopping, shoppable content, and creator-driven commerce strategies.
• Knowledge of social commerce advertising solutions, including GMV Max and TikTok Shop advertising.
• Strong analytical skills with experience evaluating GMV, AOV, conversion rates, ROAS, customer acquisition, and profitability.
• Experience measuring social commerce performance beyond direct sales, including attribution, incrementality, and broader e-commerce or retail impact.
• Proven ability to work hands-on alongside cross-functional teams to implement strategies, solve operational challenges, and drive results.
• Strong client-facing communication, presentation, and relationship-building skills.
• Entrepreneurial mindset with the ability to balance strategic leadership and hands-on execution.
• Ability to manage multiple client priorities in a fast-paced, remote agency environment.
• Passion for innovation and leveraging AI and automation to improve performance and efficiency.
• Bachelor's degree in Marketing, Business, Communications, or equivalent professional experience.

Requirements

• Build relationships with key social commerce platforms, including TikTok, Meta, YouTube, and emerging commerce partners.
• Stay ahead of platform updates, algorithm changes, shopping features, policies, and emerging consumer behaviors.
• Possess deep expertise in mobile app linking, deep linking, and mobile attribution to ensure seamless shopping experiences and accurate tracking of conversions across platforms.
• Leverage mobile linking and attribution technologies such as Bitly, URLgenius, Branch, and AppsFlyer to optimize customer journeys, measure campaign effectiveness, and improve conversion tracking.
• Leverage AI and automation to improve product optimization, performance analysis, reporting, and operational efficiency.
• Develop scalable workflows, best practices, and internal training to strengthen PartnerCentric's social commerce expertise.
• Identify opportunities to improve data visibility, measurement, and operational processes across social commerce programs.
• Continuously test new shopping experiences, technologies, and optimization strategies to improve client outcomes.

Benefits

• Competitive salary with the potential for quarterly performance-based incentive awards.
• Comprehensive medical, dental, and vision insurance.
• 401(k) with company match.
• Flexible remote work with a collaborative, supportive team culture.
• Ongoing professional development and leadership opportunities.
• Generous Flex Day policy and company-wide holidays.
• Access to cutting-edge AI tools and technology.