Role Description
The Director, SEO Content is responsible for melding the worlds of SEO strategy with high-caliber content creation. This role is dedicated to spearheading our content-driven SEO initiatives, managing a team of SEO content writers, and ensuring the production of compelling, optimized, and results-driven content.
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Direct and supervise the entire SEO Content team, ensuring consistent and top-tier product delivery.
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Design, develop, and refine our SEO content strategy, ensuring alignment with broader SEO goals and company objectives.
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Ensure accurate metrics are consistently reported and reviewed to monitor client sentiment, optimize client satisfaction, and foster trust in our service delivery capabilities.
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Approach processes with scale and future acquisitions in mind, becoming adept at data analysis, tech trends, and pattern recognition to identify and implement efficiencies and scalable solutions.
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Work with other Division Leaders, having necessary conversations, and executing on standards.
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Lead and develop a team of professionals, fostering a culture of excellence, collaboration, and continuous learning.
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Provide mentorship, conduct evaluations, and motivate team members to enhance team performance and individual growth.
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Work with Directors & Talent Management Director to create coaching and training programs.
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Conduct regular 1:1 meetings and annual performance reviews with direct reports, providing constructive feedback and setting goals for continuous professional development.
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Collaborate with sales to create and maintain comprehensive explainer materials to support the sales team.
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Implement, monitor, and refine quality assurance processes to ensure all output meets the company's high standards and client expectations.
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Work closely with other departments and directors to ensure comprehensive service integration.
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Create, refine, and document comprehensive SEO content processes that drive efficiency, consistency, and top-tier results.
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Develop training modules and conduct sessions to ensure all team members are well-versed and compliant with newly established processes.
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Monitor and evaluate the effectiveness of implemented processes, making adjustments as necessary.
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Establish a system for receiving feedback on existing processes for regular refinement.
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Stay passionate about the latest digital marketing trends, including Google algorithm shifts and industry updates.
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Other duties, as assigned.
Qualifications
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10+ years of digital marketing experience.
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6+ years leading teams to organizational success.
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Experience with data analysis and technology.
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Experience with resource planning, execution, and management.
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Strong leadership and managerial skills, with experience guiding specialized teams.
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Comprehensive understanding of SEO best practices, tools, and analytics platforms as they relate to content.
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Strong command over content strategy, creation, and optimization.
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Demonstrated ability to balance creative and technical aspects of content-driven SEO campaigns.
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A collaborative and accountable leader.
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Initiative-driven and goal-oriented.
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Resourceful and innovative problem solver.
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Ability to stay focused in demanding situations.
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Proficient in written, verbal, and visual communication.
Benefits
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High-character, fun, and cohesive work culture.
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Competitive base salary.
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PTO that is genuinely encouraged.
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Affordable, low-deductible health insurance plans.
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Supplemental benefits, including employer-paid life insurance, short & long term disability insurance.
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401k with company match.
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Remote work flexibility.
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Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback.
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Professional/individual development stipend.
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Salary Description: $92,000 - $120,000.