[Hiring] Director, Retail Search @Publicis Groupe Holdings B.V

Role Description

As our CPG clients increasingly rely on us to help manage their paid search activities across Amazon, Walmart, Target, Instacart, Kroger and other key retailers, we are looking for a Director, Retail Search to work from a remote location to lead the company’s best-in-class retail search practice into its next phase of evolution and growth. The ideal candidate will have a proven track record of building & executing winning search strategies for brands on retail media platforms; is a tinkerer and out-of-the-box thinker who is always looking for innovative ways to help clients find an edge; and is a strong leader who can inspire a team to achieve results they didn’t previously think possible.

Candidates must reside within a commutable distance from the Mars United Commerce New York, Chicago, Detroit or Bentonville location.

Primary Responsibilities

• Manage clients’ paid search investments across key retail media platforms (e.g. Amazon Advertising, Walmart Connect and Instacart) – including considerations for campaign setup/architecture, KPI & benchmark setting, item prioritization, budget allocation (always-on and seasonal), keyword research & selection, bidding guardrails, day-parting, pacing & optimization parameters and measurement & reporting.
• Collaborate with cross-functional peers to translate high-level strategy into detailed, actionable brand- and retailer-specific search plans; and to determine the best way to integrate paid search within the broader omni-channel marketing mix.
• Lead the current team of hands-to-keyboard retail search buyers; provide inspiration, guidance and mentorship to help them achieve optimal campaign results for our clients; and develop & nurture the existing talent and build out the team as needed to keep pace with the rapid change of pace in the industry.
• Work with our Analytics & Data Science team to set thoughtful KPIs & benchmarks, deliver best-in-class reporting, and drive automation throughout the measurement & optimization process.
• Maintain existing relationships with key retail media networks, search platforms (e.g. CitrusAd and Criteo) and third-party software and data platforms.
• Stay current on the latest news, developments and trends in the industry, and regularly share updates, education, key learnings, best practices and case studies with clients and internal stakeholders.
• Initiate test & learns to try out new hypotheses, ideas, approaches and/or partner capabilities that could unlock significant performance improvements for our clients.

Qualifications

• Extensive experience building & executing winning search strategies for brands on retail media platforms while working at an agency, retailer media network, aggregator, brand/manufacturer or other relevant company.
• Deep expertise in the fundamentals of paid search strategy, planning, campaign management, measurement and optimization.
• Strong familiarity and existing relationships with retail media networks and third-party search platforms like Amazon Advertising, Walmart Connect, Instacart, CitrusAd and Criteo.
• Firsthand hands-to-keyboard buying experience on native or third-party platforms is preferred.
• Dynamic, empathetic leader with seasoned team management and mentoring skills.
• Ambitious self-starter who takes ownership of and great pride in his/her work.
• Creative and strategic thinker who gets excited about taking on and solving complex challenges.
• Curious and dissatisfied with the status quo, always thinking of ways to improve and grow.
• Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary in order to achieve the best results for the project.
• Confident presenter and clear, persuasive communicator (verbal and written) of complicated information.
• Doer (v. a talker) with a “roll up your sleeves and figure it out” mentality.
• Adept at analyzing results, synthesizing data, drawing out insights & implications and developing insightful & actionable recommendations; experience using tools & platforms such as Pacvue, Analytic Index, Power BI and Tableau is preferred.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more.
• Monetary assistance and support for Adoption, Surrogacy and Fertility.
• Monetary assistance and support for pet adoption.
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance.
• Tuition Assistance.
• Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more.
• Matching Gifts programs.
• Flexible working arrangements.
• ‘Work Your World’ Program encouraging employees to work from anywhere.
• Business Resource Groups that support multiple affinities and alliances.