[Hiring] Director, Retail Engagement & Field Marketing @Greenhouse Agency

Role Description

The Director, Retail Engagement & Field Marketing is a strategic leader responsible for developing and executing retail engagement programs that drive brand growth, customer engagement, and business results across assigned markets. This role partners closely with clients, bottlers, field teams, and internal stakeholders to translate national priorities into impactful local execution.

• Develop and execute retail engagement strategies that drive sales growth, consumer engagement, and retail excellence.
• Translate national brand initiatives into effective regional and local market execution plans.
• Identify market opportunities, consumer trends, and performance gaps to inform strategic recommendations.
• Partner with clients, bottlers, and internal teams to ensure successful implementation of retail programs and initiatives.
• Evaluate program effectiveness and recommend enhancements that improve business outcomes and execution quality.
• Support long-term growth initiatives by identifying opportunities to strengthen retail performance and customer engagement.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or a related field.
• 10+ years of experience in retail engagement, retail marketing, customer marketing, field marketing, shopper marketing, sales, or related commercial leadership functions.
• Experience within beverage alcohol, consumer packaged goods (CPG), retail marketing, customer marketing, field marketing, retail activation, or commercial execution environments.
• Proven experience leading cross-functional teams and large-scale retail execution programs.
• Strong understanding of retail operations, consumer behavior, customer engagement, and field execution strategies.
• Demonstrated success developing and leading high-performing teams.
• Strong analytical, strategic planning, financial management, and problem-solving skills.
• Excellent communication, presentation, and stakeholder management abilities.
• Ability to influence and collaborate with clients, customers, field teams, and senior leadership.
• Experience managing multiple priorities in a fast-paced, growth-oriented environment.

Requirements

• MBA or other advanced degree.
• Experience working with beverage, CPG, retail, or customer-focused brands.
• Experience leading Train-the-Trainer or field capability development programs.
• Strong background in performance management, business planning, and operational leadership.
• Proven ability to develop long-term growth strategies and drive measurable commercial results.
• Agency, bottler, distributor, experiential marketing, or field marketing experience preferred.

Benefits

• Unlimited Paid Time Off
• Medical, Dental, and Vision Coverage
• Professional Development Opportunities
• Career Growth & Leadership Development
• Flexible Remote Work Environment
• Collaborative and Inclusive Culture

Work Environment

• Fully remote position within the United States.
• Approximately 5% travel for team meetings, client engagements, activations, training sessions, and business-related events.
• Must be available during standard business hours.
• Ability to thrive in a fast-paced, highly collaborative environment.
• Comfortable working independently while maintaining strong communication and partnership across teams.