[Hiring] Director, Physician Engagement & Insights @Impiricus

Role Description

DocUpdate is building the digital front door for physician workflows—connecting pharma, clinical insights, and real-world care through a single, trusted platform. Focused on depth, credibility, and repeat engagement, we are redefining how physicians interact with content and opportunities across healthcare.

We are seeking a Director of Physician Engagement & Insights to own and scale our end-to-end physician engagement engine. This role is responsible for designing and building programs that drive meaningful participation, sustained behavior, and monetizable insights that advance healthcare outcomes. Operating at the intersection of physician psychology, product experience, pharma commercialization, and healthcare innovation, this is a true builder role. You will create and optimize a durable engagement flywheel—developing experiences and strategies that deepen trust, increase repeat engagement, and unlock long-term value.

• Build the Physician Engagement Flywheel
  • Design and scale programs that drive repeat physician participation
  • Optimize response rates, depth, and longitudinal engagement
  • Convert one-time interactions into ongoing platform behavior
• Own the Insights & Survey Engine
  • Develop DocUpdate’s insights strategy
  • Design high-performing engagements, incentives, and targeting
  • Deliver high-quality, actionable, and seamless outputs
• Advisory & Speaker Program Network Creation
  • Build a scalable advisory board network to provide meaningful opportunities to HCPs such as roundtables and peer discussions
  • Create differentiated physician experiences
• Drive Content Engagement
  • Define how physicians interact with content across our partner network
  • Turn content into engagement loops, signals, and actions
• Tie Engagement to Revenue
  • Connect engagement to commercial outcomes: Drive interaction → engagement → dependency

Qualifications

• 5–10 years in physician engagement, insights, or pharma programs
• Track record of driving HCP engagement
• Deep understanding of physician behavior
• Strong HCP engagement design skills
• Ability to build repeatable systems
• Product intuition around UX and incentives
• Builder mentality with ownership
• Curious, analytical, behavior-driven

Requirements

The base salary range for this role is $150,000- $170,000. Where you land within the range will reflect your skills, experience, and location, while keeping team parity in mind and leaving room for future growth.

Benefits

• Healthcare : Medical, dental, and vision coverage for you and your dependents + on-demand healthcare concierge
• HSA, FSA & DCFSA : Pre-tax savings options for healthcare and dependent care, with monthly employer contributions to HSA (if enrolled in a high-deductible plan)
• Coverage & Protection : 100% paid short- and long-term disability, plus life and AD&D insurance
• Flexible Time Off : Take the time you need with a flexible vacation policy — recharge your batteries your way
• Parental Leave : Paid parental leave to spend time with your newborn, adopted, or foster child (available after 6 months)
• Your Work, Your Way : If you’re close to an office, we encourage spending some time in-person to collaborate and connect. If not, remote is always an option.
• Home Office Setup : We’ll ship you the gear you need to create a comfortable workspace at home.
• 401(k) : Save for your future with tax advantages (and company match!)