[Hiring] Director, Performance & Paid Media @1Password

Role Description

The Director, Performance Marketing will report to the VP of Demand Gen & Growth and is accountable for the overall performance marketing strategy and outcomes that drive 1Password's sales-led growth (SLG) and product-led-growth (PLG). You'll lead a team of high performers running the paid programs that deliver pipeline and drive revenue, with full accountability for where the money goes and what it produces.

• Focus on both B2C and B2B motion, driving acquisition to product sign-ups globally.
• Generate demand across IT, Security, and Engineering buyer personas in SMB, Comm, and Enterprise, focusing on North America and EMEA.
• Rewrite the existing playbook for performance marketing, leveraging AI.
• Set the long-term strategic direction for paid channels.
• Champion an AI-forward culture across the team.
• Ensure performance marketing investments align with broader business objectives.

Qualifications

• 10+ years in B2B performance marketing or demand generation.
• Demonstrated results using AI in a marketing context.
• Proven success scaling paid programs in B2B SaaS.
• Deep channel expertise across paid social, paid search, programmatic, content syndication, and traditional media.
• Experience managing inside a sales-assisted or enterprise GTM motion.
• A history of building teams that grow and retain top talent.
• Experience with AI agent frameworks or LLM-powered marketing workflows.

Requirements

• Deliver a clear, multi-year performance marketing strategy.
• Drive quarterly and annual plans with budget allocation and expected outcomes.
• Lead AI-forward thinking and execution.
• Own paid channels end to end, delivering pipeline contribution that meets or exceeds targets.
• Build a full-funnel channel portfolio with clear evidence of contribution.
• Own weekly and monthly performance reporting.
• Deliver accurate budget forecasts and recommendations.
• Lead a team with clear accountability and development plans.
• Retain top performers by creating a challenging and rewarding environment.
• Manage individuals and build a cohesive team culture.

Benefits

• Health and wellbeing programs including maternity and parental leave top-up.
• Competitive health benefits.
• Generous PTO policy.
• RSU program for most employees.
• Retirement matching program.
• Free 1Password account.
• Paid volunteer days.
• Peer-to-peer recognition through Bonusly.
• Remote-first work environment.