[Hiring] Director, Patient Marketing @Mineralys Therapeutics

Role Description

Mineralys is seeking an experienced patient marketer who is energized by the opportunity to build from the ground up, establish foundational capabilities, and shape the promotional strategy for our first commercial launch.

Reporting to the Head of Consumer and Omnichannel Marketing, the Director, Patient Marketing will develop and execute the patient marketing strategy for Mineralys, supporting:

• Disease education
• Brand awareness
• Patient identification
• Activation
• A differentiated patient and caregiver experience

This role leads patient strategy and content priorities across:

• Journey development
• Campaigns
• Market research
• Advocacy
• Ambassador and influencer programs
• Patient support initiatives

The ideal candidate is a hands-on patient marketer who translates insight into compelling work, leads agency partners with clarity and accountability, and executes with speed and compliance in a launch environment.

Qualifications

• Bachelor's degree required; MBA or advanced degree preferred.
• 8+ years of pharmaceutical or biotech experience with significant patient marketing strategy and execution responsibility.
• Launch experience strongly preferred.
• Experience leading AOR and specialty agency partners across creative, research, advocacy, and social or influencer programs.
• Cardiovascular or chronic disease experience preferred.

Requirements

• Strong patient marketing instincts with a track record of translating insight into campaigns and programs that move behavior.
• Strategic, analytical, and results-oriented, with the scientific fluency to operate credibly in a clinical category.
• Well-versed in DTC and return-on-investment analysis across all DTC channels.
• Demonstrated ability to lead AOR and specialty agency partners, manage budgets with discipline, and ensure pull-through across campaign workstreams on tight launch timelines.
• Working knowledge of compliant patient engagement, including privacy, consent, adverse event reporting, fair balance, and PRC review through Veeva PromoMats.
• Clear communicator with strong strategic thinking, storytelling, and cross-functional partnership skills.

Benefits

• Fully remote work environment.
• US Salary Range: $200,000 - $220,000
• Up to 20% travel, occasionally international.