[Hiring] Director, Paid Search @Wpromote

Role Description

We’re looking for a Director to join the rapidly expanding team that is the backbone of our company. You’ll directly manage a team of paid search experts that run search engine marketing (SEM) campaigns across both Google Ads and Microsoft Ads. Your complex portfolio of clients will be fast-paced and high-growth clients that constantly challenge you. You’ll be trusted to oversee a growing portfolio of business, collaborate with other paid search directors, and provide thought leadership to keep Wpromote Paid Search at the forefront.

You Will Be

• Leading and developing a team of 4–5 Paid Search Managers and Associate Directors, providing strategic guidance, coaching, and professional development support.
• Overseeing a portfolio of enterprise Paid Search clients, ensuring flawless execution, retention, growth, innovation, and strategic alignment across accounts.
• Driving integrated, data-informed Paid Search strategies that align to client business objectives, cross-channel initiatives, and overall digital marketing goals.
• Serving as a senior strategic partner and leadership presence across client relationships, providing oversight on recommendations, deliverables, escalations, and long-term growth opportunities.
• Partnering cross-functionally with Client Services, Paid Media leadership, and channel teams to identify opportunities for account growth, operational efficiency, and integrated media strategies.
• Establishing and maintaining testing frameworks, innovation roadmaps, and thought leadership initiatives to evolve client performance and advance Paid Search best practices.
• Ensuring quality assurance, operational excellence, and adherence to department processes and standards across the account portfolio.
• Supporting onboarding and mentorship across the Paid Search team, including training on strategy, communication, business acumen, and platform expertise.
• Contributing to department operations, resource management, process improvements, and strategic initiatives to support continued team and business growth.
• Acting as a strategic advisor to Paid Search leadership by proactively surfacing account opportunities, business risks, team insights, and recommendations.
• Supporting new business initiatives through audits, pitches, and strategic recommendations for prospective Paid Search clients.
• Maintaining expertise across Paid Search and broader digital marketing channels, including Paid Social, SEO, Content Marketing, Programmatic, and Email Marketing.
• In select cases, directly managing high-profile accounts to stay current on evolving technologies, platform capabilities, and industry trends while testing and scaling new strategies across the department.
• Serving as a thought leader on AI and the evolution of search, collaborating with the SEO team to translate emerging trends into holistic search strategies and actionable recommendations for clients.

Qualifications

• 7+ years of experience working in paid media advertising comprising of media planning/buying in paid search within an agency/client environment.
• 2+ years prior staff management with development and mentoring experience, as well as the ability to navigate difficult personnel situations and conflicts.
• Extensive experience developing, optimizing, analyzing, and reporting on paid search campaigns.
• Experience with data analytical tools such as Google Analytics.
• Strong working experience in Google suite, Excel, Asana (project management).
• Experience with creating paid search customer acquisition campaigns for a diverse range of clients and verticals (multi-location and lead gen preferred).
• Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly.
• Inherent boardroom leadership and the ability to command a room (remotely) and lead a team.
• A maturity and professionalism appropriate for the size and scale of the teams and accounts we are managing.

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!