[Hiring] Director, Paid Search @Publicis Groupe Holdings B.V

Role Description

As the Director of Search Marketing at Razorfish, you will spearhead the development of innovative search strategies that align with client goals and elevate our agency's stature as a thought leader in digital marketing. This position emphasizes overseeing all search operations, encouraging collaboration across teams, and fully embracing new technologies, including AI, to optimize campaign performance. You will develop strategic frameworks, deliver insightful analytics, and guide the search team to achieve excellence while ensuring that best practices are integrated across all initiatives.

Responsibilities

• Strategic Oversight: Lead comprehensive search strategies that align with client objectives, integrating efforts across various digital marketing services as well as AI and emerging technologies to drive superior business performance.
• Performance Management: Monitor and analyze campaign performance, provide strategic insights and recommendations to maximize ROI and effectiveness.
• Quality Assurance: Ensure compliance with risk management and quality assurance protocols using RACI documentation to maintain campaign integrity.
• Innovation Leadership: Foster a culture of experimentation and innovation, encouraging teams to develop "Next Practice" standards in search marketing.
• Strategy Development: Guide the creation of strategic plans and testing frameworks that reflect the industry’s best practices and drive client success.
• Trend Analysis: Stay abreast of digital marketing trends and developments, contributing valuable thought leadership through articles and actionable insights.
• Client Relationship Development: Cultivate strong relationships with key clients, providing tailored solutions that drive business growth and satisfaction.
• Cross-Functional Collaboration: Collaborate with media, creative and analytics teams to ensure cohesive and integrated strategies across all marketing channels.
• Business Development: Identify growth opportunities within existing accounts, collaborating with senior leadership to craft strategic proposals for expansion.
• Team Development: Manage and mentor a team of 5-10 Search Supervisors and Managers, providing guidance and support for their professional growth.
• High-Performing Culture: Create a collaborative and high-energy environment that emphasizes accountability and excellence in client service.
• Training Facilitation: Lead internal training initiatives to enhance the team's search and overall digital marketing capabilities and promote continuous learning.
• Agency Leadership Contribution: Actively participate in management training and cross-departmental initiatives to align objectives and enhance overall service offerings.

Qualifications

• 7+ years of experience in Search Engine Marketing (SEM) with a proven track record of successful strategy execution and results.
• 3+ years of supervisory experience, demonstrating effective team management, mentorship, and leadership.
• Strong client-service orientation, with the ability to build strategic relationships and effectively translate client needs into actionable solutions.
• Exceptional communication skills for articulating complex concepts and strategies to both executives and internal teams.
• Comprehensive understanding of digital marketing strategies, including organic search, display, app, and social media, and how they synergize with search marketing efforts.
• Proficiency in advanced analytics tools, Python, AI technologies, and Microsoft Office Suite, particularly Excel.
• Knowledge of online campaign measurement methodologies, with the ability to recommend best practices for continual performance improvement.
• Innovative mindset with a focus on leveraging emerging technologies to enhance overall performance and operational efficiency.
• Strategic thinker capable of developing comprehensive plans that align with client objectives and adapt to changing market trends.
• Demonstrated experience in business development, contributing to agency growth and expanding service offerings.
• Commitment to fostering a culture of learning through training and knowledge-sharing initiatives that enhance team performance.

Education

• BA/BS required; advanced degrees or certifications in digital marketing are a plus.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more.
• Monetary assistance and support for Adoption, Surrogacy and Fertility.
• Monetary assistance and support for pet adoption.
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance.
• Tuition Assistance.
• Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more.
• Matching Gifts programs.
• Flexible working arrangements.
• ‘Work Your World’ Program encouraging employees to work from anywhere.
• Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility).
• Business Resource Groups that support multiple affinities and alliances.