[Hiring] Director, Omnichannel - Mass & Club @Reynolds Consumer Products

Role Description

The Director, Omnichannel - Mass & Club is the senior digital commerce leader embedded with the Mass and Club customer organizations in Bentonville. This role owns the integrated omnichannel growth agenda by connecting customer strategy, eCommerce, digital shelf, content, retail media, analytics, and commercial execution into one cohesive customer plan. The Director partners across Customer Sales and enterprise Digital capabilities to set priorities, align resources, and drive profitable growth.

You Will Have the Opportunity to Make Great Things Happen!

• Integrated Omnichannel Growth Strategy
  • Serves as the senior omnichannel leader embedded with the Mass and Club customer organizations in Bentonville.
  • Co-owns the digital growth agenda with customer leadership and integrates digital priorities into customer strategy, annual planning, and joint business planning.
  • Translates retailer and merchant priorities into an integrated roadmap spanning eCommerce, digital shelf, content, retail media, analytics, and commercial execution.
  • Connects the customer organization to enterprise Digital capabilities and ensures online and in-store strategies reinforce one another across the shopper journey.
• Merchant and Customer Integration
  • Builds trusted relationships with merchants, site merchants, eCommerce teams, account leaders, and other retailer digital stakeholders.
  • Brings digital insights and recommendations into merchant conversations, line reviews, assortment decisions, innovation planning, and joint business planning.
  • Identifies opportunities for digital capabilities to unlock incremental penetration, conversion, share, and profitable growth.
• Retail Media, Content, and Digital Shelf Orchestration
  • Partners with dedicated Retail Media, Integrated Media, Content, Syndication, and Digital Shelf resources to translate customer priorities into coordinated activation plans.
  • Sets customer-facing priorities so media, content, item setup, discoverability, search, assortment, merchandising, and conversion efforts support the commercial agenda.
  • Synchronizes content, media, and commerce plans around the same customer priorities and activation calendar while maintaining clear functional decision rights.
  • Identifies digital shelf gaps and mobilizes capability teams to resolve them quickly.
• Digital Business Performance
  • Establishes and leads a customer-level digital scorecard spanning digital penetration, sales, share, traffic, conversion, availability, digital shelf, and media outcomes.
  • Translates performance data and shopper insights into clear actions for customer teams, merchants, and enterprise capability partners.
  • Partners with Revenue Growth Management, Category, Customer Marketing, Supply Chain, and Analytics to connect digital performance to total customer economics.
  • Builds a rigorous test-and-learn agenda and scales proven approaches across Mass and Club.
• Capability Building and Cross-Functional Leadership
  • Increases digital fluency across the Mass and Club customer organizations through coaching, tools, playbooks, and shared learning.
  • Brings retailer innovation, emerging commerce capabilities, and shopper behavior shifts back into the enterprise Digital organization.
  • Creates repeatable omnichannel ways of working that can be scaled while preserving retailer-specific strategies.
  • Leads through influence across Customer Sales, Media, Content, Category, Revenue Growth Management, Supply Chain, and Analytics to align teams around one growth agenda.

You Will Love It Here If…

• You listen, learn, and evolve
• You thrive in a fast-paced environment
• You put safety first, always
• You are passionate about collaboration, teamwork, and achieving shared goals
• You believe in treating all people with respect, operating ethically, and growing a diverse, equitable, and inclusive workplace
• You are committed to improving our impact on local communities and creating positive experiences

Qualifications

• Education/Experience Required:
  • Bachelor's degree in Business, Marketing, Sales, Digital Commerce, or a related field, or an equivalent combination of education and relevant work experience.
  • 10+ years of progressive experience in eCommerce, omnichannel, customer development, sales, or digital commerce, ideally within consumer packaged goods.
• Preferred:
  • Experience supporting Walmart and/or other major Mass and Club customers; Bentonville-based customer experience strongly preferred.

Requirements

• Demonstrated experience leading through influence across customer teams, merchants, and functional experts.
• Strong commercial and analytical acumen with the ability to connect digital metrics to total customer business outcomes.
• Strong understanding of retailer.com, digital shelf, content, retail media, search, merchandising, and omnichannel shopper behavior.
• Ability to integrate customer strategy, digital capabilities, analytics, and commercial execution into a unified growth plan.
• Ability to build trusted relationships with retailer merchants, customer leadership, account teams, and enterprise functional partners.
• Highly collaborative, action-oriented, and effective in a matrixed environment at the intersection of Sales and enterprise Digital capabilities.

Competencies

• Strategic Mindset: Anticipates future retailer, shopper, and digital commerce trends and translates them into a clear omnichannel growth agenda for Mass and Club customers.
• Business Insight: Applies knowledge of customer economics, CPG dynamics, retailer priorities, and digital performance drivers to identify commercially sound growth opportunities.
• Customer Focus: Builds trusted partnerships with customer teams and merchants, using their priorities and shopper needs to shape coordinated digital recommendations and plans.
• Collaborates: Creates alignment across Sales, Media, Content, Category, Revenue Growth Management, Supply Chain, Analytics, and Digital teams without duplicating functional ownership.
• Manages Complexity: Integrates multiple workstreams, data sources, decision rights, and stakeholder perspectives into clear priorities, coordinated actions, and scalable ways of working.
• Drives Results: Sets measurable performance expectations, converts insights into action, removes barriers, and holds partners accountable for improved penetration, conversion, share, and profitable growth.

Benefits

• Role is eligible for 25% annual incentive provided the business meets financial goals and the individual meets their performance goals, subject to plan administration guidelines.