[Hiring] Director of TikTok @Envision Horizons LLC

Role Description

The Director of TikTok will be responsible for building Envision Horizons’ TikTok division into a scalable, high-performing business unit. This is a unique opportunity for a strategic, entrepreneurial leader who is equally comfortable rolling up their sleeves. You will define the service offering, lead the go-to-market strategy, and support Sales in pitching our existing portfolio while designing a roadmap to set up, scale, and drive measurable success for both current and new TikTok clients. You’ll bring deep expertise in service mapping and competitor analysis, leveraging market intelligence to inform strategy and stay ahead of trends.

You will oversee the development of a full-service TikTok solution—including content, paid media, influencer collaborations, community engagement, analytics, and commerce activation. This includes everything from live shopping and product discovery to checkout and logistics, making shopping on TikTok joyful, engaging, and effortless for our brand partner customers. This role requires both vision and hands-on execution to successfully launch and grow the division.

Qualifications

• 6+ years of experience in social media strategy, TikTok content leadership, performance marketing, or influencer program management.
• Technical & Strategic Proficiency: Must possess the proficiency to not only establish a brand's initial presence on TikTok but to also implement the frameworks necessary for long-term growth and sustained ROI.
• Market Intelligence: Serve as a subject matter expert on TikTok market trends, agency service offerings, and competitor insights to help inform Envision Horizons’ service model.
• Proven Track Record: Demonstrated success building TikTok programs, launching channel strategies, or scaling social media offerings.
• Platform Expertise: Strong understanding of TikTok’s creative ecosystem, trends, paid media platform, influencer marketplace, and analytics tools.
• Entrepreneurial Mindset: The ability to build something from "zero to one." Experience working in or with agencies preferred.
• Leadership & Communication: Strong communication, client-facing, and presentation skills; ability to balance big-picture strategy with hands-on work.

Requirements

• Build & Lead the TikTok Division
• Design the business plan, service model, and pricing strategy for a full-service TikTok offering.
• Build the operational foundation and best-in-class processes for content, media, and influencer programs.
• Act as our internal TikTok thought leader; always ahead of trends, algorithms, and platform innovations.
• Drive Growth & New Business
• Partner with Sales to expand TikTok offerings across our client portfolio.
• Lead go-to-market plans that attract fresh, TikTok-first brands.
• Craft case studies, sales materials, and frameworks that set us apart in the market.
• Create & Elevate Client Success
• Oversee and, when needed, execute content strategy, paid campaigns, and community activations.
• Guide creative and influencer partnerships that deliver real results.
• Track performance, uncover insights, and continuously optimize for ROI.
• Collaborate to Scale
• Integrate TikTok into larger client strategies with Creative, Growth, and Client Services teams.
• Partner with Product, Operations, and Data teams to build smarter, automated workflows and reporting tools.
• Maximize our technology ecosystem for faster, smarter growth.
• Lead, Inspire & Grow the Team
• Recruit, train, and mentor TikTok creators, media strategists, and specialists.
• Build a culture of creativity, accountability, and speed.
• Own division-level P&L, forecasting, and growth targets.

Benefits

• Competitive base salary and discretionary bonus, so your results and ambition are truly rewarded.
• Fully remote culture, with collaborative hubs in New York, Boston, Chicago, Denver, Salt Lake City, and Seattle; join us from anywhere, but connect where opportunity grows.
• Comprehensive health, vision, and dental insurance with a minimum company contribution, 401(k) match to plan for your future, and flexible PTO and wellness days to support both your personal and professional well-being.
• Career growth support, ongoing learning opportunities, 1:1 leadership coaching program, and structured mentorship opportunities.
• Engaging virtual team events and activities throughout the year.
• Partnership with Talkspace for free mental health support.