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Marketing
Director of Strategic Marketing
@MedeAnalytics
[Hiring] Director of Strategic Marketing @MedeAnalytics
Feb 20, 2025 - MedeAnalytics is hiring a remote Director of Strategic Marketing. 💸 Salary: $150,000 - $175,000 usd + 12.5% bonus potential. 📍Location: USA.
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Role Description
MedeAnalytics is looking for a Director of Strategic Marketing to lead the development and execution of strategic marketing plans for MedeAnalytics. This includes product level messaging and positioning, sales enablement, campaigns, lead generation programs and events driving market awareness, solution differentiation and sales opportunities.
- Develop and execute marketing plans to meet strategic imperatives and achieve business objectives
- Maintain a thorough understanding of the US healthcare market (Payer and Provider experience preferred) and gather competitive intel for internal understanding
- Serve as a ‘trusted marketing partner’ to sales and product
- Help define MedeAnalytics’ positioning and messaging while developing the MedeAnalytics brand within new channels/market segments
- Work with marketing operations and creative teams to execute effective customer and industry events and marketing campaigns that are on-brand via appropriate channels
- Develop and align a sales enablement strategy providing content and tools for effective lead generation activities
- Regularly engage with product and sales leaders to ensure client and sales enablement channels are kept current and optimized
- Work with operations team to produce high value reference stories to support key sales, marketing and launch initiatives
Qualifications
- Bachelor’s degree in related field required; Masters preferred
- 10+ years of experience in B2B marketing in healthcare IT
- Ability to work independently with a practical, "roll-up your sleeves" style
- Experience in building high impact marketing campaigns using all relevant channels and media
- Creative thinker with the ability to take both strategic and tactical direction
- Excellent project management skills with the ability to provide support to others
- Strong written and verbal communication/presentation skills
- Digital Marketing / Marketing automation platform experience required; Experience using Salesforce, Pardot, SalesLoft, a plus.
Requirements
- Domain expertise and experience in the healthcare industry
- Demonstrated experience in successful completion of B2B marketing initiatives that drive revenue
Benefits
- Comprehensive Medical, Dental, and Vision Coverage – Effective the first of the month following your start date
- Company-Paid Life & AD&D Insurance, plus Short-Term and Long-Term Disability (STD/LTD)
- Company-Paid Employee Assistance Program (EAP) premium tier for your wellbeing
- 401(k) Plan with company match
- Paid Holidays and Paid Time Off (PTO) Accruals
- Employee Referral Bonus Program
- Professional Development Opportunities to support your growth
- And More!
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
$150,000 - $175,000 usd + 12.5% bonus potential
|
Remote
Location
USA
|
|
Job Type
unspecified
|
Posted
Feb 20, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
