[Hiring] Director of Search Engine Marketing @Energize Group

Role Description

The Director of Search Engine Marketing will lead the vision, execution, and continuous improvement of our SEM department. This individual will oversee a team of specialists, drive performance across client accounts, and implement scalable systems that enhance both operational efficiency and client outcomes.

You will play a critical role in aligning paid and organic strategies, strengthening client relationships, and ensuring consistent delivery of high-quality results. This position requires a balance of strategic leadership, analytical expertise, and hands-on marketing knowledge.

Key Responsibilities

• Strategic Leadership & Team Oversight
  • Lead, mentor, and manage the Google Ads and SEO teams to ensure exceptional performance and accountability.
  • Establish and execute department-wide strategies that align with client growth objectives.
  • Oversee team workflows to ensure high-quality deliverables and consistent client results.
• Client Strategy & Performance Management
  • Develop and oversee customized marketing strategies for Google Ads and SEO campaigns.
  • Monitor and analyze key performance indicators (KPIs), identifying opportunities to improve ROI and client outcomes.
  • Translate data insights into actionable growth strategies across paid and organic channels.
  • Maintain strong client relationships, ensuring high satisfaction, retention, and long-term success.
• Operational Excellence & Process Improvement
  • Design, implement, and refine scalable processes and standard operating procedures (SOPs) to improve efficiency.
  • Oversee and optimize the client onboarding experience, ensuring seamless transitions from onboarding to campaign launch.
  • Ensure consistent timelines, communication, and execution across all client engagements.
• Cross-Platform Integration & Innovation
  • Drive alignment between marketing platforms and client CRM systems to enhance performance tracking and user experience.
  • Provide strategic insights into market trends, competitive landscapes, and emerging opportunities.
  • Collaborate across teams to ensure cohesive execution between paid media, SEO, and broader marketing initiatives.
• SEO & Content Strategy Oversight
  • Oversee SEO strategy, including keyword research, technical optimization, and content planning.
  • Guide content development efforts across blogs and website assets to improve organic visibility.
  • Provide recommendations for website optimization across platforms such as WordPress, Webflow, Squarespace, and Duda.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5–7 years of experience in search engine marketing, including both Google Ads and SEO.
• Proven experience managing or leading marketing teams in a performance-driven environment.
• Strong expertise in CMS platforms, including WordPress, Webflow, Squarespace, and Duda.
• Proficiency with marketing and analytics tools, such as Google Ads, GA4, GTM, GoHighLevel, SpyFu, and BirdEye.
• Demonstrated ability to analyze campaign performance and translate data into strategic decisions.
• Exceptional organizational and project management skills, with the ability to manage multiple priorities simultaneously.
• Strong written and verbal communication skills, with confidence in client-facing settings.
• Comfortable working in a dynamic, fast-paced environment with evolving client needs.