[Hiring] Director of Product Marketing @Procurify

Role Description

Procurify is looking for a Director of Product Marketing to define how we compete and win. You'll own the company narrative, the messaging architecture our go-to-market organization builds on, how we segment and prioritize the market, and the analyst relationships that influence how Procurify is understood.

This is a chance to help define Procurify's next stage of growth as the agentic procurement platform. You'll be at the center of translating that strategy into positioning, messaging, assets, and programs that drive demonstrable impact across our go-to-market organization.

This is a senior seat on the marketing leadership team, with full visibility across the company and regular engagement with executives. You'll lead two Product Marketing Managers, raising their craft, sharpening their judgment, and expanding what they're capable of owning.

This is a true player-coach role. Your PMMs own their product portfolios, and you'll guide their strategy while directly owning company-level and cross-portfolio initiatives yourself. AI fluency is table stakes for this role.

Key Responsibilities

• Positioning and Market Strategy:
  • Own Procurify's positioning strategy and define how we differentiate in the procurement market.
  • Build and maintain the company-level narrative and messaging architecture as the single source of truth.
  • Own the AI and agentic narrative for finance and operations buyers.
  • Own market segmentation to direct investments and communications.
  • Conduct deep customer research and win/loss analysis.
  • Use data to identify patterns and turn evidence into strategic recommendations.
  • Shape Procurify's analyst relations strategy and narrative.
  • Act as a credible external voice on procurement and the agentic shift.
• Go-to-Market:
  • Set the execution standard and quality bar for the function.
  • Own launch strategy across the portfolio.
  • Own the strategy for direct-to-customer communications.
  • Report and analyze product marketing's contribution to pipeline, adoption, and retention.
• AI-First Practice:
  • Build an AI-enabled Product Marketing practice.
  • Establish shared tools, context, and repeatable workflows.
• Internal Alignment and Enablement:
  • Influence the roadmap, pricing, packaging, and launch sequencing.
  • Own the enablement deliverable set for each product portfolio.
  • Train Sales and Customer Success on messaging and differentiation.
  • Set the standard for competitive intelligence gathering.
• Team Leadership and Coaching:
  • Coach two Product Marketing Managers.
  • Own the team's structure, culture, and operations.
  • Own the team's plan for each quarter.

Qualifications

• 10+ years in B2B SaaS marketing, with significant Product Marketing leadership experience.
• Experience owning company-level positioning and messaging for a multi-product SaaS platform.
• Led go-to-market strategy across a product portfolio.
• Ability to turn customer, competitive, and market insights into strategic decisions.
• Built credibility with senior executives and influenced decisions.
• Coached a high-performing Product Marketing team.
• Commercially minded with a focus on measuring Product Marketing against business outcomes.
• AI-fluent in practice, with experience using AI to improve workflows.
• Exceptional writer and storyteller.
• Maintains an up-to-date LinkedIn profile.

Benefits

• Flexible working: Remote-first organization with flexible working hours.
• Responsible time off: Flexible approach to time off.
• Extended health benefits: Competitive health, vision, and dental package.
• Continuous learning: Regular educational lunch and learns.
• Stock options: Opportunity to own a part of Procurify.
• Typical Base Salary Range: $147,000 - $184,000 CAD plus a generous CIP.