[Hiring] Director of Performance and Growth Marketing @RemotelyHR

Role Description

The Director of Performance and Growth Marketing will be the primary architect of our digital revenue engine. You will own the full-funnel customer journey: from the first ad they see, to the frictionless experience on our website, to the personalized emails that keep them coming back.

You will oversee a robust digital paid media strategy, manage top-tier agency partners, collaborate closely with our Technology team to drive site conversions, and lead our CRM and loyalty initiatives. If you are passionate about scaling franchise systems, love digging into the data, and understand that performance marketing must still look and feel "premium," this is the role for you.

Key Responsibilities

• Customer Acquisition and Paid Media Management
  • Own the Paid Media Engine: Oversee all digital paid media channels with a heavy emphasis on Paid Search (Google Ads) and Paid Social (Meta, TikTok, Pinterest).
  • Agency Leadership: Manage and direct our external Performance Marketing agencies, ensuring they are hitting strict CAC, ROAS, and overall revenue targets while adhering to our brand guidelines.
  • Franchise Enablement: Develop scalable digital acquisition playbooks ("Marketing as a Service") that can be rolled out to new franchise locations to ensure rapid, profitable local growth with our agencies.
• Conversion Rate Optimization (CRO) and Site Experience
  • The “Digital Shelf”: Partner with our Technology and Product teams to continuously optimize the French Florist website.
  • Frictionless Premium: Design and execute a rigorous A/B testing roadmap for landing pages, checkout flows, and product merchandising to lift conversion rates without sacrificing our “mass premium” aesthetic.
  • Data Translation: Turn site analytics into actionable product and tech roadmap requests, ensuring we are constantly removing barriers to purchase.
• CRM, Retention, and Loyalty
  • Beyond the Transaction: Build the strategies that move customers from one-time buyers to lifelong brand advocates.
  • Lifecycle Marketing: Oversee our Email and SMS marketing channels (e.g. Klaviyo), building automated, highly personalized flows for onboarding, win-backs, and seasonal gifting.
  • Loyalty and Lifetime Value: Spearhead the development and optimization of a world-class customer loyalty program designed to increase repeat purchase frequency and maximize Lifetime Value.

Qualifications

• 8+ years of experience in Performance and Growth Marketing within an e-commerce, retail, or franchise environment.
• Deep technical understanding of Paid Search, Paid Social, and CRM platforms.
• Highly proficient in Google Analytics and data visualization tools.
• A proven track record of partnering successfully with Technology, Creative, and Operations teams.
• You understand that direct-response tactics can’t compromise brand equity.
• Prior experience navigating a franchise, dealer network, or highly distributed business model is a major plus.

Benefits

• Base Salary: $140K-$170K per year
• Annual Bonus: 20% of Base Salary
• Long-Term Equity: Standard Grant
• Paid time off + professional development stipend
• Unlimited access to flowers and moments that move you