[Hiring] Director of Paid Search @Zeta Global

Role Description

We’re looking for a strategic, data-driven Director of Paid Search to support a Higher Education division of our search team. You’ll be responsible for shaping paid search strategy across EDU clients, ensuring best-in-class execution, and driving measurable business outcomes. This role requires a balance of strategic vision and hands-on management. You’ll be responsible for guiding client strategy, overseeing performance, and ensuring flawless execution of paid search campaigns from end to end.

Client Strategy & Leadership

• Translate client business goals into full-funnel search strategies across Google and Microsoft Ads
• Lead account planning including budget allocation, forecasting, audience strategy, and testing roadmaps
• Identify performance opportunities and risks, proactively recommending optimizations and growth strategies
• Serve as a strategic lead in client conversations, QBRs, and performance reviews

Performance Ownership

• Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting
• Accountable for enrollment performance outcomes and KPIs such as CPL, CPE, CPS, and overall efficiency
• Establish testing frameworks and innovation pipelines to continuously improve results
• Oversee account structure, bidding strategies, audience layering, and automation approaches
• Ensure consistent use of measurement best practices, attribution models, and conversion tracking
• Drive adoption of new betas, AI-driven features, and automation tools

Analysis & Reporting

• Partner with analytics and ops teams to improve reporting, automation, and scalability
• Monitor industry trends, platform changes, and competitive landscape
• Deliver clear, data-driven performance reports and insights to clients, diving into the “why” behind the data
• Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends
• Ensure accuracy, consistency, and timeliness of reporting

Qualifications

• 8-12+ years of relevant paid search experience
• Hands-on experience managing monthly budgets of $500k+
• Experience optimizing to full funnel outcomes for EDU clients, such as CPE and CPS
• Preferred but not required: Skai experience
• Google Ads Certifications is a plus

Benefits

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance
• And more!!

Salary Range

The salary range for this role is $120,000-$140,000, depending on location and experience.

People & Culture at Zeta

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another.