[Hiring] Director of Paid Performance @Onnit

Role Description

The Director, Paid Performance owns paid media end to end. Google first, Meta second, with eventual oversight of every channel where we put a dollar in front of a customer. Responsibilities include:

• Paid acquisition strategy and in-platform execution across Google and Meta
• New-customer CAC, blended CAC, CAC payback, LTV-to-CAC, subscription attach rate
• Testing infrastructure: incrementality, holdouts, geo tests, creative experimentation
• Channel mix, budget allocation, and weekly performance reporting to CMO and CEO
• Agency relationships once the foundation is rebuilt
• Cross-functional partnership with brand, creative, lifecycle, retention, and finance

Qualifications

• 6 to 8 years in paid media, with at least 4 years at digitally native DTC brands
• Demonstrated ownership of paid budgets at $4M+ annually, ideally in subscription or supplement
• Hands-on operator in Google Ads (Search, Shopping, PMax) and Meta Ads Manager
• Track record of running incrementality tests (geo holdouts, conversion lift, PSA baselines)
• Fluency in Shopify, GA4, customer match, server-side tracking, and modern attribution
• Experience transitioning paid programs between in-house and agency models

Requirements

• Builds campaigns, writes keyword and negative lists, reads search terms reports daily
• Designs experiments with intent and reads them with statistical discipline
• Holds agencies, attribution platforms, and platform-reported numbers to a higher standard
• Communicates performance in numbers, not narratives
• Owns CAC publicly, without hiding behind blended metrics or favorable date ranges

Benefits

• Full medical, dental, and vision benefits
• Basic Life Insurance
• Immediate 401(k) eligibility with company matching
• Unlimited vacation
• Paid holidays
• Flexible workplace policy
• $100/month flexible benefit stipend
• Tuition reimbursement
• Fringe benefits include in-office meals, product credits and discounts, lifestyle spending account, family planning, online learning, fitness stipend, among many others