[Hiring] Director of Paid Media, Performance Video @Launch Potato

Role Description

We're looking for a performance video growth leader to take full ownership of Launch Potato's video business, starting with YouTube and expanding into other video-first platforms over time. This is a builder's role.

• Combine hands-on campaign management with high-level strategy.
• Own execution, P&L, pacing, reporting, growth targets, creative testing, and operating cadence.
• Build, optimize, and scale campaigns while creating systems and playbooks for growth.
• Initial focus on Insurance, with ownership across various products.
• Adapt buying strategy and messaging by audience, product, and funnel stage.
• Expand into streaming, linear TV, Meta, TikTok, and other emerging video channels over time.

Qualifications

• 8+ years managing high-growth performance marketing portfolios.
• 3+ years managing and scaling YouTube, Meta, TikTok, and/or other video-first portfolios with budgets of $20M+/year.
• Experience scaling performance video in at least one major lead gen niche: affiliate, call-based, insurance, financial services, health, or marketplace.

Requirements

• Full ownership of spend, pacing, reporting, operations, and profitability for Insurance YouTube campaigns.
• Live in Google Ads, owning campaign architecture, audience strategy, bidding, budget allocation, conversion events, targeting, exclusions, and testing frameworks.
• Scale across the insurance verticals, tailoring strategy to each one's customer journey and economics.
• Build campaigns that drive both leads and inbound calls, focusing on key metrics.
• Own creative from a performance lens, partnering with the creative team.
• Communicate performance, insights, and decisions to stakeholders, teams, and executives daily.
• Build repeatable operating systems for video buying, creative testing, audience expansion, and multi-vertical scaling.

Benefits

• Base Salary: $150,000 to $170,000 per year, paid semi-monthly.
• Profit-sharing bonus and competitive benefits.

Company Description

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.