[Hiring] Director of Paid Media @Directive

Role Description

We're looking for a Director of Paid Media who is exceptional at two things: managing people and managing client relationships. You'll lead a team of Associate Directors, own the health of our paid media accounts, and be the person clients trust when the stakes are high. If you're someone who thrives in the details, leads by example, and gets energized by building teams that perform consistently — we want to talk.

Our paid media team is made up of the sharpest practitioners in performance marketing, who run sophisticated programs for the most recognized names in B2B. The Director of Paid Media creates structure, accountability, and systems in the day-to-day of Directive’s largest division so the team never misses a beat and clients always have a leader in their corner.

This role reports to the VP of Paid Media.

What You'll Do

• Team Management:
  • Lead and develop a team of Associate Directors — setting direction, aligning on priorities, and creating conditions where high-caliber practitioners perform at their ceiling.
  • Translate executive direction into weekly priorities that are immediately actionable.
  • Foster a culture where accountability is structural and excellence is the baseline.
  • Invest in the growth of your Associate Directors and identify potential candidates from the strategist team.
• Account Health:
  • Stay close enough to every account to catch friction before the client names it.
  • Build a culture of early escalation and proactive communication across your team.
  • Ensure every client engagement reflects Directive's methodology.
• Deliverable Quality:
  • Own the standard for client-facing work before it leaves the department.
  • Build the QA cadence and feedback loops that make quality consistent.
• Client Relationships:
  • Show up for clients with confidence and credibility.
  • Be the first call when a client relationship needs senior attention.
• Capacity and Utilization:
  • Own account assignments and team utilization.
  • Maintain clear visibility into capacity for proactive resourcing decisions.
• Hiring:
  • Own the candidate pipeline from sourcing through finalist presentations.
  • Hire for the ceiling, not just the role.

Qualifications

• 8+ years in paid media, with significant time spent as a Director or Associate Director at a B2B or SaaS-focused agency.
• A track record of directing experienced practitioners.
• Deep fluency in paid search and paid social (Google Ads, Meta, LinkedIn required); programmatic experience a plus.
• Mastery of B2B performance measurement.
• The operational instincts that come from experience.
• Financial literacy at the department level.
• The kind of client presence that comes with seniority.
• A genuine drive to stay ahead of where performance marketing is going.

Benefits

• Compensation for this role includes a competitive base salary.
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family.
• Access to certified therapists through Spring Health, membership to Headspace.
• Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership.
• Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure.
• Annual Company-wide Retreat.

Work Environment Requirements

• As a remote-first company, you’ll have the ability to work from your home office.
• This role has the opportunity to operate 100% virtually from your home office.
• You must have reliable internet access and a professional background.
• Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.