[Hiring] Director of Media @Rankings

Role Description

We're looking for a Director of Media who is, first and foremost, a production house operator — someone who has built and run content engines and understands how long-form media creates trust, grows audiences, and turns listeners into true believers.

You'll run a fully internal media production house with the creative latitude of a media brand and the commercial accountability of a marketing function. The content you build will be the primary vehicle through which Rankings.io maintains its authority across the legal marketing landscape — and increasingly, the foundation of how we show up in AI-driven search.

Curiosity is welcomed, innovation is expected.

What You'll Own

• Content Production & Repurposing
  • Own the long-form content engine: editorial calendar, pillar content strategy, and the repurposing system that turns one episode into a full suite of channel-specific assets.
  • Set and maintain production standards worthy of a media house: editorial rigor, consistent voice, and content PI attorneys share with colleagues.
  • Lead development of new shows, content lines, and formats that extend reach and deepen audience relationships.
• Generative Search Visibility
  • Design pillar content to fan out across the specific, narrow questions our audience is asking AI tools.
  • Coordinate topic planning to cover the full surface area of core issues — operational, financial, and strategic pain points — not just marketing angles.
  • Stay current on how generative search is evolving and adjust strategy accordingly.
• Audience Growth
  • Own systematic growth strategies across podcast, newsletter, YouTube, and cross-channel distribution.
  • Use audience data and engagement signals to continuously refine editorial direction.
• Channel Leadership
  • Podcast: Personal Injury Mastermind and future shows.
  • Newsletter: Content direction and subscriber growth.
  • Magazine: Editorial development for PIM Magazine.
  • YouTube: Content strategy and discoverability.
• Attribution & Performance
  • Own UTM architecture across all media channels with consistent naming conventions and clean data.
  • Understand media attribution inside HubSpot: multi-touch models, lifecycle influence, and contact timelines.
  • Build dashboards that give leadership an honest view of how media investment drives audience growth and downstream revenue.
• Team & Vendor Leadership
  • Lead direct reports, contractors, and production vendors.
  • Collaborate with Brand, Events, and Demand Gen to integrate media into campaigns and the full marketing calendar.
  • Contribute to PIMCON programming and sponsorship strategy.

Qualifications

• 7+ years in senior media, content, or editorial leadership — you've owned a content program at scale.
• Demonstrated experience growing B2B audiences through podcasting, newsletters, video, or editorial publishing.
• A documented approach to content repurposing and atomization — you've built the system.
• Active, fluent use of AI tools in a production context.
• Working knowledge of marketing attribution and UTM architecture.
• Comfort with HubSpot or a comparable CRM.

Nice to Have

• Experience structuring or selling media sponsorships.
• Background building community around media content — forums, live events, LinkedIn communities, or similar.
• Familiarity with content licensing or co-production partnerships.

Benefits

• Starting Salary of $120,000.
• Fully Remote.
• Unlimited PTO.
• $100 Wellness Reimbursement Program.
• Quarterly training stipend for Professional Development.
• 401(k) with 3% Employer match (Safe Harbor).
• 100% Employer-Paid Health Insurance.

What to Expect in the Interview Process

• Human Resume Review: Your resume will be reviewed by our Talent Acquisition team: Real people, not AI.
• One-Way Video Interview: Selected candidates will be sent a link to complete a one-way video interview. Please plan to record in your typical work-from-home environment, ensuring it is well-lit and free of distractions.
• Introductory Zoom Interview: Candidates who move forward will meet with the Hiring Manager(s) for a live Zoom interview to discuss experience, role expectations, and team fit.
• Leadership Interview: Candidates advancing to the next stage will participate in a Zoom interview with our VP of Marketing and Chief Revenue Officer. This discussion will focus on leadership experience, strategic thinking, team development, and functional expertise.
• Executive Interview: Finalists will meet with our CEO for a final Zoom interview to discuss leadership philosophy, organizational impact, and long-term alignment with our vision and culture.