[Hiring] Director of Marketing Strategy @Barrena Branding & Marketing

Role Description

We’re looking for a Director of Marketing Strategy who can lead marketing strategy and client engagement across a portfolio of growing companies.

• Most of our clients are B2B organizations in industries such as technology and healthcare, though we also support a small number of consumer-facing brands.
• The ideal candidate is comfortable developing marketing strategies for a variety of business models and understands how marketing approaches differ across audiences and industries.
• You will act as the strategic lead across multiple client accounts, guiding campaign direction, reviewing deliverables, and leading client meetings.
• You’ll work closely with our internal team and specialists to ensure marketing initiatives are aligned, high-quality, and delivering measurable results.
• This role combines marketing leadership, client communication, demand generation strategy, and campaign oversight.

Qualifications

• 8+ years of experience in marketing, ideally working with B2B organizations such as technology, healthcare, SaaS, or professional services. Experience with consumer brands is a plus.
• Experience building and optimizing lead generation and pipeline-driving marketing programs, including campaigns across channels such as email, content marketing, paid media, and digital marketing.
• You’ve personally developed marketing strategies and guided campaigns from concept through execution, translating business goals into measurable marketing initiatives.
• Experience leading marketing teams, guiding specialists, and reviewing deliverables to ensure strategic alignment and quality.
• Comfortable leading conversations with executives, presenting strategy, and guiding clients through marketing decisions.
• Ability to review deliverables and provide thoughtful strategic feedback to writers, designers, and campaign specialists.
• Use of marketing metrics and campaign performance data to refine campaigns and guide strategic decisions.
• Experience working as a marketing leader or marketing director within an agency environment is a strong plus.
• Must be available during standard business hours from 8 a.m. to 5 p.m. ET (with a one-hour break for lunch), with some flexibility. This role also requires participation in periodic internal and client meetings via video.
• This is a full-time W-2 role and applicants must reside in the United States.

Requirements

• Salary: $100,000 – $130,000, commensurate with experience.
• 100% employer-covered medical plan for employees.
• 401(k) retirement plan.
• Three weeks paid vacation plus nine paid company holidays.
• Six weeks of paid parental leave.
• Birthday day off.
• Volunteer day each year to support a cause you care about.
• Additional PTO earned each year of tenure.
• Remote-first work environment with flexible scheduling.
• Ongoing learning and professional development support.

How to Apply

• Please submit your resume.
• A brief note explaining why you’re a good fit for this role.
• Examples of marketing strategies or campaigns you’ve personally led.
• If available, include metrics or outcomes tied to those initiatives.