[Hiring] Director of Marketing & Communications @Point Foundation

Role Description

Point Foundation seeks a visionary, results-driven Director of Marketing & Communications to dramatically elevate the organization's national profile and public presence. This is a strategic leadership role for a builder — someone who combines bold thinking with hands-on execution and can cut through a crowded media landscape to make Point Foundation's voice heard. Elevating national awareness of Point's mission and impact is a top organizational priority — and so is deepening relationships with existing and prospective donors through compelling storytelling that brings Point's scholars, alumni, and work to life. The Director will be the architect and driver of both.

Reports to: Chief Operating Officer - Kevin Wright

Status: Full time, exempt

Supervises: Marketing & Communications direct report(s); retained agencies and consultants across PR, web, SEO/SEM, and social

Qualifications

• 8+ years in marketing, communications, or public relations, including 3+ years in a senior or leadership role at a nonprofit, mission-driven, or similarly complex organization.
• Senior-level experience managing a team, a department budget, and external agencies simultaneously.
• Demonstrated ownership across both strategy and execution.
• Cross-functional leadership: able to manage up, down, and across a complex organization, and to manage internal staff and external agencies alike.
• Intellectual curiosity and drive to stay current on best-in-class marketing and communications practices.
• Proven track record of securing earned media coverage in national, regional, and trade outlets; existing media relationships a strong plus.
• Fluency in digital analytics — Google Analytics, social insights, email metrics — and the ability to translate data into strategy.
• Hands-on experience with SEO, SEM, inbound marketing platforms (HubSpot or equivalent), and CMS management.
• AI fluency and comfort using AI tools to drive efficiency and innovation across marketing and communications work.
• Exceptional writing, editing, and storytelling across formats and audiences, from press releases and op-eds to social posts and donor appeals.
• Strong executive presence and verbal communication, including presenting to boards, senior leadership, and media; comfort serving as a spokesperson.
• Highly organized and deadline-driven, managing multiple high-priority projects in a fast-paced environment.
• Discretion and sound judgment in handling sensitive organizational information.
• Deep familiarity with the LGBTQ+ and ally community, issues, advocacy landscape, and media ecosystem.
• Passionate about Point's mission and enthusiasm about communicating the organization's philosophy, mission, and values.
• Commitment to advancing equity and inclusion in all areas of responsibility and across the organization.
• Preferred: change management experience, AP style fluency, prior nonprofit experience or exposure, and lived experience or existing relationships within the LGBTQ+ community.

Requirements

• Set and lead Point's integrated marketing and communications strategy across earned media, paid media, social media, digital, and brand.
• Define and steward Point's brand voice, key messages, and narrative, ensuring consistency across every channel and elevating national positioning.
• Partner with the CEO and COO, bringing strategic recommendations and performance data that drive key decisions.
• Lead, coach, and develop Marketing & Communications direct report(s), building internal capacity to execute at scale.
• Collaborate closely with Development and Program Departments to build internal resources for managing departmental marketing and communications needs.
• Manage the department budget, allocating resources across staff, consultants, paid media, and production with fiscal accountability.
• Own the annual earned media strategy and editorial calendar; direct the retained PR agency on KPIs while personally pitching scholar, alumni, and mission stories to national, regional, and LGBTQ+ press.
• Work with retained PR agency to build an executive visibility program for the CEO — high-profile interviews, speaking platforms, and thought leadership.
• Partner with Program and Development staff to shape media-ready scholar and alumni narratives, handling those stories with privacy, dignity, and consent.
• Own Point's brand identity end-to-end, developing and enforcing brand guidelines and style guides.
• Drive pointfoundation.org strategy, user experience, content governance, and SEO to grow traffic, scholarship applications, and donor engagement.
• Manage integrated digital marketing across owned, earned, and paid channels — paid campaigns, SEO/SEM, email acquisition, and lead nurturing.
• Oversee production of all organizational collateral — fundraising, program, event, and digital content.
• Set the vision and strategy for Point's social media, overseeing day-to-day execution through staff and retained consultants.
• Establish a data-driven performance culture — analytics dashboards, KPI tracking across channels, audience research, and competitive analysis.
• Serve as the organizational authority on message consistency, reviewing and approving all public-facing communications.
• Lead signature campaigns from concept through launch, directing staff and consultants and measuring impact.
• Drive Point's annual impact reporting and organizational recognition efforts.

Benefits

• Pay range: $130,000 - $165,000/year
• Accommodations: we want the process to work for you. If you need an accommodation at any stage — application, screen, interview, or work sample — tell your recruiter.