[Hiring] Director of Marketing Analytics & Performance @Lumeris

Role Description

The Director of Marketing Analytics & Performance is the senior-most analytics leader within the Marketing function, responsible for how marketing performance is measured, interpreted, and optimized. This role owns marketing-specific measurement frameworks, performance insights, and decision support, ensuring that marketing investments drive incremental, efficient growth in the Individual Medicare Advantage market.

This leader will build and operationalize the organization’s modern marketing measurement capabilities from the ground up, establishing a robust foundation for attribution, forecasting, and performance optimization. They will act as the analytical counterbalance to agency partners, establishing internal performance truth and ensuring that every dollar spent is driving measurable growth.

Qualifications

• 12+ years in marketing analytics or performance marketing, including experience building or significantly evolving measurement capabilities.
• Proficiency in SQL and BI tools (Tableau, Power BI); strong understanding of attribution and experimentation methodologies.
• Experience with Salesforce Marketing Cloud and multi-channel campaign tracking.
• Degree in Statistics, Economics, Data Science, or related field (Master’s preferred).
• Ability to translate complex analytical concepts into clear recommendations for executive stakeholders.

Requirements

• Build the marketing measurement ecosystem from the ground up, defining the tools, data requirements, and processes needed to move beyond platform-reported metrics.
• Lead the selection and implementation of an MMM solution and use it as the primary framework for budget allocation.
• Establish a structured testing program (e.g., geo-based tests, holdout groups, campaign experiments) to measure marketing effectiveness.
• Assess and implement attribution capabilities to better understand digital conversion paths and user behavior.
• Integrate insights across multiple data sources and methodologies to establish a cohesive marketing view of performance.
• Develop marketing-driven forecasts for leads, calls, and enrollments aligned to campaign strategy.
• Collaborate with Finance to ensure marketing insights inform broader growth and net membership forecasts.
• Ensure required inputs (media spend, impressions, conversions, offline data, call tracking) are captured, structured, and accessible for analysis.
• Define and enforce campaign structures, channel hierarchies, and marketing-specific definitions aligned with measurement needs.
• Define and measure performance across the marketing funnel from awareness through retention.
• Act as the internal authority on measurement, validating methodologies and ensuring agencies are optimizing toward incremental outcomes.
• Build and own marketing performance narratives and dashboards for senior leadership.

Benefits

• Medical, Vision and Dental Plans
• Tax-Advantage Savings Accounts (FSA & HSA)
• Life Insurance and Disability Insurance
• Paid Time Off (PTO, Sick Time, Paid Leave, Volunteer & Wellness Days)
• Employee Assistance Program
• 401k with company match
• Employee Resource Groups
• Employee Discount Program
• Learning and Development Opportunities
• And much more...