[Hiring] Director of Marketing Analytics & Insights @Levels

Role Description

Levels is looking for a hands-on analytics leader to build the measurement function from the ground up at a fast-growing sports nutrition brand — the person who can turn raw data into the insights that actually drive decisions.

Data is not a reporting function at Levels — it’s a growth function. As the Director of Marketing Analytics & Insights, you’ll build the measurement foundation from the ground up, owning marketing analytics across DTC, paid media, lifecycle, marketplaces, and retail-connected channels. Just as importantly, you’ll turn every data stream into a clear point of view on what’s driving performance, which metrics matter most, and what leadership should act on next.

Responsibilities:

• Own the marketing measurement framework across DTC, paid media, lifecycle, marketplaces, and retail-connected channels
• Define core KPIs, success metrics, and reporting standards; build and maintain dashboards that clearly communicate performance, trends, and trade-offs
• Own attribution strategy and methodology across channels; design and evaluate incrementality tests, lift studies, and experiments to determine true performance
• Ensure data accuracy, consistency, and trust across all marketing reporting
• Translate complex data into clear, actionable insights for executives and operators
• Identify growth opportunities, inefficiencies, and risks across the funnel
• Support strategic planning, forecasting, and investment decisions with data-backed insight
• Partner closely with Finance on forecasting, ROI, and budget decisions
• Partner with Data Engineering and external partners to ensure clean, scalable data pipelines
• Own analytics tooling across BI, attribution, and experimentation platforms; improve data accessibility for non-technical stakeholders
• Lead and develop analytics talent and external partners
• Raise the analytical bar across Marketing, DTC, Lifecycle, Finance, and Executive leadership through standards, education, and accountability

Qualifications

• 8–12 years of direct experience in marketing analytics, insights, or performance measurement, with increasing ownership and leadership responsibility
• 5+ years operating at a Director level (or equivalent) owning marketing analytics strategy and outcomes
• 4+ years within consumer goods, operating in digital-first or omnichannel environments
• Experience supporting DTC, lifecycle, paid media, and marketplace marketing teams, and partnering with Finance on forecasting, ROI, and budget decisions
• Deep understanding of marketing attribution, incrementality testing, and experimentation design
• Strong command of analytics and BI tools (Looker, Tableau, Power BI, or similar), with working knowledge of data warehouses and marketing data pipelines
• Strong understanding of DTC analytics including CAC, LTV, retention, and contribution margin; ability to audit, validate, and pressure-test data quality and assumptions
• Proficiency leveraging AI tools (ChatGPT, Claude, and similar) to accelerate analysis, build automated workflows, and create scalable systems that increase speed, efficiency, and decision velocity across marketing analytics
• Nice to have: experience in sports nutrition, supplements, food & beverage, or wellness; retail / omnichannel marketing measurement; subscription and replenishment model familiarity; syndicated retail data (SPINS, IRI, Nielsen)

Benefits

• 3 weeks PTO + paid holidays
• Health, Dental, Vision
• 401k with 3% match
• Remote – comfortability working EST hours
• Base salary: $160,000 - $175,000