[Hiring] Director of Marketing, Americas @INSIGHTEC
Feb 13, 2025 - INSIGHTEC is hiring a remote Director of Marketing, Americas. 💸 Salary: unspecified. 📍Location: USA.
Role Description
The Director of Marketing for the Americas Region will lead all downstream marketing activities and drive the adoption of disruptive medical technologies. This role will collaborate closely with upstream marketing, sales, and other cross-functional teams to execute regional strategies that accelerate market penetration, revenue growth, and brand awareness. The ideal candidate will have extensive experience in downstream marketing, regional market dynamics, and cross-functional coordination within the medical device industry.
- Develop and execute regional marketing strategies to support product launches and accelerate adoption in the Americas.
- Represent the voice of customer for next generation product development.
- Engage field organization through field travel to understand the current selling, competitive, physician practices, clinical and healthcare environment and assist in making necessary changes to the clinical curriculum.
- Identify key customer segments (e.g., healthcare providers, hospitals) and create targeted campaigns to promote product benefits and value propositions.
- Work closely with upstream marketing, R&D, sales, and regulatory teams to align on product positioning, messaging, and go-to-market strategies.
- Lead and/or participate in cross functional special project teams.
- Provide tools, training, and resources to the sales team to effectively communicate product benefits and close deals.
- Assist in evaluating field sales clinical training needs.
- Oversee participation in regional trade shows, conferences, and workshops to enhance visibility and engagement.
- Track campaign performance, customer feedback, and market trends to optimize strategies and ensure ROI.
Qualifications
- Minimum 10 years of experience in commercial roles including downstream marketing and sales within the medical device industry.
- Proven track record of driving adoption for innovative medical technologies in regional markets.
- Demonstrated experience with KOLs and existing users to establish and disseminate clinical, technical, procedural and programmatic best practices.
- Strong understanding of regulatory environments in the Americas (e.g., FDA compliance).
- Exceptional leadership skills with experience managing cross-functional teams and external agencies.
- Expertise in downstream marketing strategies (customer targeting, product promotion).
- Strong analytical skills for tracking metrics and optimizing campaigns.
- Excellent communication skills for stakeholder engagement across regions.
Company Description
Insightec is a growing medical technology company transforming patient lives through innovative incisionless surgery. Based on two decades of clinical experience and research and development, the company’s Exablate® Neuro platform focuses sound waves, guided by MRI, to provide tremor relief to patients with Essential Tremor and Tremor-dominant Parkinson’s Disease.
- Research for future applications in the neuroscience space is underway in partnership with leading academic and medical institutions.
- We are a global team united by a common vision to transform healthcare by making focused ultrasound a standard of care for patients.
- Our culture is built on Our Values of integrity, team, quality, innovation and patient care.
- We challenge and empower our people to be great at what they do and leverage our different ideas, skills, interests and cultural backgrounds to succeed.
- After a recent investment round, Insightec is valued at more than $1B, bringing it to unicorn status.
- We are over 350 strong in Haifa and K. Ono in Israel, Miami, Dallas, Shanghai and Tokyo.
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
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Salary
💸
unspecified
|
Remote
Location
USA
|
|
Job Type
unspecified
|
Posted
Feb 13, 2025
|
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
