[Hiring] Director of Marketing @Dental Claim Support

Role Description

Dental Claim Support is seeking a strategic and results-driven Director of Marketing to lead B2B and SaaS marketing efforts across the DCS and Quanta brands. Reporting to the Vice President of Growth, this role bridges executive leadership and marketing execution, providing the strategic and technical expertise needed to scale the marketing function alongside company-wide growth goals.

The Director of Marketing will:

• Lead the marketing team.
• Expand and optimize marketing channels.
• Strengthen data-driven decision-making.
• Build Quanta's brand presence as a SaaS product within the dental industry.
• Continue to grow the well-established DCS brand.

Qualifications

• 5+ years of marketing experience in the dental industry specific to service and SaaS required; broader healthcare industry experience is a plus.
• High level of competency in HubSpot and CRMs in general.
• Zoho experience is a plus.
• Strong knowledge of SEO strategy and execution, including, but not limited to, Google Analytics.
• Experience with marketing automation and lead nurture workflow design.
• Demonstrated ability to use data, including UTM parameters, to define lead sources and guide strategy.
• Experience building and scaling marketing efforts to support company growth.
• Familiarity with technological and AI-driven marketing tools, including animation and video.
• Experience with B2B account-based marketing, given DCS and Quanta's practice and DSO buyers.
• Networking experience with key opinion leaders or industry influencers in a healthcare relevant field.
• Strong communication and presentation skills.
• Knowledge of Google-based tools, Canva, and other standard graphic art and presentation tools.
• Ability to collaborate cross-functionally and understand client and partner profiles.
• Ability to foster alignment between sales, marketing, and operations.

Requirements

• Own the strategic direction for marketing automation and lead nurture workflows across HubSpot and Zoho.
• Develop and execute marketing strategy across DCS and Quanta in support of the company's goals to scale.
• Identify, test, and scale new campaign sources and channels to grow web traffic and both internal and external leads.
• Monitor and analyze the competitive landscape to inform strategy.
• Utilize data to ideate new avenues for growth and evaluate the performance of existing channels.
• Report on marketing performance and ROI to the VP of Growth and Vice President of Business Operations.
• Partner with the sales team to align on lead quality and support marketing qualified lead conversion.
• Maintain a high level of competency in HubSpot and CRMs, along with SEO strategy and execution.
• Leverage AI and other technological tools to scale marketing efforts efficiently.
• Lead strategy and execution for animation and video content.
• Build networking strategy and relationships with key opinion leaders in the dental space.
• Identify opportunities for external publications and research to elevate DCS and Quanta's presence in the market.
• Foster alignment between sales, marketing, and operations.
• Communicate and present marketing strategy and performance clearly to leadership and cross-functional teams.

Benefits

• Measurable growth in web traffic and qualified leads across both DCS and Quanta.
• Clear definition and reporting of lead sources through UTM and attribution tracking.
• Marketing team trained and confident in automation and nurture workflows.
• Demonstrated growth of Quanta's brand presence as a SaaS product in the dental space.
• Measurable progress toward the company's goals.
• Strong alignment and communication demonstrated between marketing, sales, and operations.