[Hiring] Director of Marketing @BombBomb

Role Description

BombBomb is on a mission to help relationship-driven sales teams create authentic connections with their customers. We are a video messaging platform designed to help individuals and teams stand out, show up, and close deals faster.

We’re excited to bring on an ambitious, hands-on leader to help us expand our existing engine.

This role exists to fix the following:

• Lead flow is inconsistent
• Messaging lacks clarity and differentiation
• Marketing systems and processes are not fully optimized
• Growth is not meeting expectations

You will be a part of the marketing team, partnering directly with the VP of Growth to transform marketing into a structured, performance-driven growth engine.

This is a build + operate role, not a “manage what exists” role. You will think strategically and execute tactically.

You will own and execute a messaging strategy, campaign management, and ICP approach with a mandate to:

• #1 – Clarify Our Market Position and Messaging
  • Be relentless about turning BombBomb into the most talked about video messaging software
  • Make us stand out on social and in our email marketing with clear, differentiated messaging for B2B prospects
  • Build upon our product roadmap to turn new features into a value-driven story
  • Create a “one brand” approach across all channels and touchpoints
  • Enable Sales and Customer Success with strong narratives to increase close rates
• #2 – Design a Hyper-Personalized Customer Journey & Experience
  • Be super focused on creating a customized experience for our prospects and customers
  • Own turning our ICP into targeted journeys that increase predictable conversion rates and decrease churn risk
  • Drive adoption and enablement through curated campaigns that take customers from initial signup through onboarding
  • Create new ways to build pipeline through strategic investments in social platforms, email campaigns, webinars, partnerships, events, and the like
  • Leverage AI to scale content, personalization, and campaign execution
• #3 – Turn Marketing into a Predictable Pipeline Engine
  • Be diligent about the numbers
  • Take our engine to the next level through using metrics to drive marketing decisioning
  • Improve conversion across the funnel by increasing the number of MQLs through creative segmentation and channel expansion
  • Own responsibility to work with marketing and sales to drive our Growth team targets
  • Optimize our marketing tech to enable all available features and functions
  • Improve attribution, reporting, and forecasting for a measurable path towards hitting our goals

Qualifications

• 6 to 10+ years in SaaS marketing (demand gen, product marketing, or growth)
• Experience in $10M to $50M ARR environments (or similar scale)
• Proven track record of driving pipeline and growth
• Strong understanding of modern B2B SaaS GTM motions
• Experience working closely with Sales and Revenue Operations

Requirements

• Creative Ideation and Solutioning
• Builder Mindset
• Hands-On Execution
• Demand Generation Discipline
• Strategic Thinking
• Strong Communication & Collaboration

Benefits

• Excellent medical, dental, and vision benefits
• Flexible Paid Time Off
• 9 paid holidays
• 401k with employer match
• Monthly internet stipend
• Home office setup bonus
• Annual education and development support

Company Description

BombBomb's success in building human connection depends on our ability to foster an equitable and inclusive work environment. We are committed to attracting, retaining, and growing a diverse workforce where people from all backgrounds can feel empowered to bring their whole selves to work, and contribute their best work.