[Hiring] Director of Lifecycle Marketing @Apartment List

Role Description

We're seeking a Director of Lifecycle Marketing to own how Apartment List engages millions of renters, and to shape what lifecycle becomes here. Lifecycle is one of our highest-leverage growth channels: it drives revenue directly and moves renters toward leases at a fraction of the cost of paid acquisition. This is the consumer growth side of our marketplace: your focus is the renter, and the foundation you build should be one the whole marketplace can grow into.

It's a builder's seat with high growth potential. The core program (email, push, and SMS) is shifting from high-volume sends to something segmented, personalized, and forecast-driven, unlocking growth the old model left on the table. Alongside it, you'll stand up what doesn't exist yet: a lifecycle partnerships program from scratch, cross-sell across our brands, and the infrastructure that lets new brands launch. You'll set the strategy, build the team and systems to deliver it, and stay close enough to the data and the platform to lead from the details, not above them.

This is a player-coach role. You'll lead and develop a small team while staying hands-on yourself in the platform and in the numbers. If you want to step out of execution, this isn't the seat. If you want to build a program and a team from the ground up without letting go of the craft, keep reading.

Responsibilities

• Build what's next
  • Set the vision for lifecycle at Apartment List, taking full ownership of redesigning our end to end lifecycle program across the entire renter lifecycle
  • Drive the modernization of our program, integrating data science and machine learning capabilities to drive relevance and personalization
  • Leverage our growing partnerships program to build new retention and engagement opportunities from the ground up
  • Establish the lifecycle foundation that supports a multi-brand portfolio
• Run the program
  • Set strategy across email, push, and SMS, and own the lifecycle program's revenue and volume forecasts and budget with Finance
  • Advance the shift to segmented, personalized, forecast-driven sends
  • Drive experimentation and holdout-based measurement
• Lead the analytics
  • Partner closely with our dedicated marketing analytics and MarTech teams
  • Define and build the measurement system that assesses overall performance
• Stay hands-on
  • Build and troubleshoot journeys, templates, dynamic content, and audience logic directly
  • Self-serve in SQL to build your own analyses
  • Monitor engagement, conversion, deliverability, and send volume
• Lead and align
  • Manage and develop a team of two, delegating ownership and building a high-performance culture
  • Represent lifecycle with senior leadership
  • Manage our relationship with Iterable

Qualifications

• 9+ years in lifecycle, engagement, or email marketing, with expert command of an enterprise automation platform (Iterable, Braze, or similar)
• Deep B2C experience
• A builder who has stood up programs from the ground up or transformed programs
• Analytically self-sufficient: self-serves in SQL to build their own analyses
• Technically fluent in how data feeds, events, and APIs power a lifecycle program
• Investigative by nature, with a record of chasing anomalies in the data
• A people leader who has managed and developed marketers
• Marketplace experience strongly preferred

Nice to Have

• Familiarity with workflow orchestration or ETL tooling (Airflow or similar)
• Experience at a marketplace or high-volume consumer tech company
• Familiarity with email and SMS compliance requirements

Compensation

At Apartment List, we carefully consider a variety of factors to determine compensation for each position, including the role, level, and work. The US Total Target Compensation (TTC) for this position is:

• Zone 1: $182,000 - $235,000 TTC (including $160,000 - $199,000 base salary) + equity
• Zone 2: $168,000 - $217,000 TTC (including $147,000 - $184,000 base salary) + equity
• Zone 3: $154,000 - $200,000 TTC (including $135,000 - $170,000 base salary) + equity

This reflects the compensation target for new hire salaries for the position across all US locations. Please note, the compensation details provided do not include benefits and perks that we offer.