[Hiring] Director of Growth @Ada
Apr 08, 2025 - Ada is hiring a remote Director of Growth. đź’¸ Salary: $180,000 - $230,000 cad. đź“ŤLocation: Canada.
Role Description
As Director of Growth at Ada, you will own the strategy and execution of our demand generation engine to drive qualified pipeline across both digital and offline channels. Reporting to the VP of Marketing, you will lead a high-performing team responsible for multi-channel campaign execution, event-led growth, marketing operations, and the underlying systems that power them. Your mandate is to generate measurable pipeline for the sales team by delivering the right message to the right audience at the right time - whether through paid search or an in-person experience.
This is a highly strategic and technical leadership role that blends creative experimentation with operational excellence. You will oversee a significant paid media budget, own the marketing technology stack, and collaborate closely with Revenue Operations, Sales, Product Marketing, and Content to drive impact across the funnel.
Qualifications
- 8–10 years of experience in demand generation or growth marketing roles, with proven success in scaling pipeline for high-growth B2B SaaS companies.
- Demonstrated ownership of $5M+ in external marketing spend across paid search, display, social, and event sponsorships.
- Deep expertise in CRM and marketing automation platforms (Salesforce, HubSpot), with knowledge of best practices in data structure, enrichment, and routing.
- Strong analytical skills with experience managing and optimizing multi-touch attribution models and reporting tools (e.g., Looker, Tableau, Snowflake).
- Experience in SEO/SEM, website conversion optimization, and retargeting strategies.
- Strong leadership and communication skills, with a track record of building and mentoring high-performing teams.
- Bachelor’s degree in marketing, data science, economics, or a related field. Salesforce administrator certifications (SCA, SCAA) are a plus.
Requirements
- Lead the development and execution of Ada’s lead acquisition strategy across paid digital channels, SEO/organic growth, and field marketing/event programs.
- Allocate and optimize a multimillion-dollar budget across campaigns that align with Ada’s business priorities, ICP, and sales targets.
- Own offline pipeline creation strategy through sponsored and hosted events (e.g., industry conferences, regional roundtables, customer roadshows).
- Define event success metrics and drive post-event lead capture, nurturing, and conversion programs in partnership with Revenue and SDR teams.
- Oversee the marketing tech stack, ensuring integrations and data hygiene across platforms such as Salesforce, HubSpot, Snowflake, Looker, and others.
- Build and iterate on lead scoring models, routing logic, and attribution models to improve conversion rates and accelerate sales cycles.
- Analyze campaign performance and pipeline impact through real-time dashboards, cohort tracking, and attribution reports.
- Drive continuous improvement in traffic-to-lead conversion rates through A/B testing, landing page optimization, and behavioral analytics.
- Hire, coach, and develop a team of growth marketers and marketing operations professionals.
- Foster a culture of experimentation, data-driven decision-making, and high performance.
- Partner closely with Sales, Revenue Operations, and Product Marketing to align on go-to-market strategy, segmentation, and campaign execution.
Benefits
- Unlimited Vacation: Recharge when you need to.
- Comprehensive Benefits: Extended health coverage, dental, vision, travel, and life insurance.
- Wellness Account: Empowering you to invest in your overall well-being and lifestyle.
- Employee & Family Assistance Plan: Resources to support you and your loved ones.
- Flexible Work Schedule: Balance your work and personal life.
- Remote-First, In-Person Friendly: Options to work from home or at our local hub.
- Learning & Development Budget: Invest in your long-term growth goals and skills.
- Work from Home Budget: Equipping you with the tools and support for a seamless remote work experience.
- Access to Cutting-Edge AI Tools: Work with the best AI tech stack in the industry.
- Hands-On with LLMs: Enhance your expertise in leveraging large language models.
- A Thriving Industry: Join the forefront of innovation in AI, shaping the future of technology.
Similar Remote Jobs
More jobs at Ada
-
Marketing $171,000 to $210,000 cad CanadaApr 08, 2025
More Marketing jobs
-
Marketing unspecified USAApr 20, 2025 -
Marketing unspecified AsiaApr 20, 2025
More jobs in Canada
-
Sales / Business unspecified USA, CanadaApr 20, 2025
-
Finance / Legal $75,000 - $90,000 usd per year plus bonus opportunity USA, CanadaApr 20, 2025
Kickstart Your Job Search
Unlock 54,448 additional remote jobs, advanced search & email notifications
Too many emails? Declutter your inbox with Meco
Your home for reading newsletters
| đź“Ť | Be aware of the location restriction for this remote position: Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
|
Salary
đź’¸
$180,000 - $230,000 cad
|
Remote
Location
Canada
|
|
Job Type
full-time
|
Posted
Apr 08, 2025
|
| đź“Ť | Be aware of the location restriction for this remote position: Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
