[Hiring] Director of Generative Engine Optimization @Go Fish Digital

Role Description

Go Fish Digital is looking for a Director of Generative Engine Optimization to join our team. As Director of GEO, you’ll turn our GEO point of view into repeatable, high-impact client work. You’ll lead a portfolio of accounts, guide the people doing the work, and make sure our strategies are as measurable as they are forward-looking.

You’ll blend technical SEO, content strategy, entity optimization, and an understanding of how AI systems retrieve and synthesize information. You’ll translate a fast-changing search landscape into clear priorities, experiments, and roadmaps for clients.

You’ll be a strategic operator and a trusted partner: close enough to the work to raise its quality, and senior enough to align teams, clients, and leaders around what comes next.

Qualifications

• 5+ years of experience in SEO, content strategy, digital PR, or a related search discipline, with demonstrated experience leading client strategy.
• Strong understanding of technical SEO, information retrieval, structured data, topical authority, and how LLM-powered search experiences surface information.
• Working familiarity with generative search platforms and the evolving ways users discover, evaluate, and trust brands.
• You can turn ambiguous platform changes and complex data into focused strategies, priorities, and next steps.
• You balance innovation with disciplined measurement, using experimentation and evidence to prove value.

Requirements

• Lead GEO strategy for a portfolio of enterprise and growth-stage clients, connecting AI-search opportunities to business goals.
• Translate agency GEO frameworks into practical roadmaps across technical SEO, content, Digital PR, structured data, and entity optimization.
• Design and oversee experiments that test how brands can earn visibility, citations, and authority in generative search experiences.
• Partner with SEO, Content, Digital PR, Analytics, and Product teams to deliver integrated programs.
• Identify emerging changes across AI search platforms and turn the signal into actionable recommendations for clients and internal teams.
• Set a high bar for strategic quality, prioritization, and documentation across GEO engagements.
• Own senior-level client relationships for GEO programs and confidently explain complex changes in search behavior and discovery.
• Guide account teams through planning, delivery, and performance conversations, ensuring work stays tied to client objectives.
• Review GEO deliverables, roadmaps, and reporting to ensure recommendations are clear, credible, and ready to act on.
• Partner with clients to turn pilots and wins into repeatable initiatives and case studies.
• Manage, coach, and develop GEO Senior Managers and Strategists, building strong judgment and ownership across the team.
• Create clear workflows, briefs, and quality standards that help the team execute consistently at scale.
• Collaborate with discipline leaders to embed GEO best practices across owned-media work.
• Support resource planning and staffing for GEO programs, balancing client needs with team development.
• Partner with Sales and Marketing to shape GEO scopes, proposals, and thought-starter materials for prospective clients.
• Bring strategic insight to new-business conversations, identifying relevant GEO opportunities and realistic paths to impact.
• Help develop case studies, proof points, and service refinements that keep our offering aligned with market demand.
• Contribute to internal education that builds confidence and fluency in generative search across the agency.
• Define success metrics for GEO programs, including AI visibility, citations, entity signals, organic performance, and business outcomes.
• Partner with Analytics to make reporting useful, decision-ready, and connected to broader search and revenue trends.
• Use competitive, content, and entity analysis to surface gaps and prioritize the work most likely to improve brand presence.

Benefits

• Competitive compensation
• Flexible work environment
• Medical, dental, and vision insurance
• Unlimited paid time off
• 401(k) with company match
• Company-paid life and disability insurance
• Paid parental leave
• A collaborative culture with autonomy and ownership
• Employee wellness programs and additional perks