[Hiring] Director of Enterprise & Brand Marketing @Greenfield Global Inc.

Role Description

Greenfield Global is seeking a rare kind of marketer: one who can think at the enterprise level and execute in a scrappy, hands-on, entrepreneurial environment. As the Director of Enterprise & Brand Marketing – B2B Manufacturing, you will own how Greenfield goes to market as a unified company – from defining the enterprise value proposition and brand architecture, to writing the copy that brings it to life.

This is a high-impact, highly creative role at the center of Greenfield’s growth ambition. Our audiences are extraordinarily diverse – from pharmaceutical scientists to craft distillers and spirits brands, to fuel companies and of course other critical stakeholders like investors and high-potential employee candidates. What unites them is a relationship with Greenfield built on quality, trust, and expertise. Your job is to find and articulate the throughline: the enterprise story that makes every audience feel seen, and that makes our competitors look over their shoulder.

You will build the brand foundation from the ground up:

• Sharpening our value proposition and differentiation
• Establishing a visual identity and brand voice that is consistent and compelling across every touchpoint
• Developing the content and creative that shows – not just tells – what makes Greenfield exceptional

You will be a writer, a strategist, a creative director, and a cross-functional collaborator, working alongside scientists, sustainability experts, supply chain leaders, and growth marketing teammates to craft stories that resonate and convert.

This role reports to the Global Head of Marketing and will build a small but mighty team of 1–2 based on your own diagnosis of what the company needs. You will have the autonomy to define the structure, and the accountability to deliver.

This is a marketing-start up within a 35 year old company rich with history, culture and deep values. We are looking for someone with an entrepreneurial spirit and the ability to balance long and short-term priorities to deliver in an agile environment.

Qualifications

• 7–10+ years of experience in brand marketing, enterprise marketing, content strategy, or corporate communications
• Experience in B2B marketing, industrial, chemical, life sciences, energy, or related sectors is strongly preferred
• Demonstrated experience leading and developing teams
• Exceptional writing ability across a wide range of formats
• Strong creative instincts and experience directing or collaborating with designers, agencies, and creative teams

Requirements

• Refine and own Greenfield’s enterprise-level value proposition, positioning, and differentiation
• Develop a brand messaging architecture
• Partner with the Growth Marketing Directors across segments
• Own Greenfield’s brand identity system
• Establish and govern brand standards
• Lead the development of creative concepts and campaigns
• Build a creative briefing process
• Be a hands-on, skilled writer
• Oversee the enterprise brand’s presence across channels
• Manage relationships with external agencies and creative partners
• Diagnose the organizational needs of the function
• Manage the enterprise brand and communications budget
• Define and track the KPIs that matter

Benefits

• Base salary dependent on experience and demonstrated performance
• Formal and informal training opportunities
• Comprehensive health and dental benefits
• Income protection: short- and long-term disability coverage, life insurance, paid personal sick time
• Vacation time exceeding industry standards
• Company funded retirement savings program with individual contribution opportunities
• Meaningful and challenging work
• Curated intentional culture focused on growth and development, engagement, and communication