[Hiring] Director of eCommerce & DTC @Pulp and Press

Role Description

We're looking for the person who turns our brands into a growth engine online: our Shopify sites, Amazon, TikTok Shop, and whatever channel comes next. You'll set the DTC strategy, own the P&L, and decide where the next dollar of growth comes from.

Protein Candy is redefining the $40B candy category with functional, better-for-you products. Since launching in mid-2024, we've grown into 4,000+ retail doors, including Kroger, Walmart Canada, and Circle K, with thousands more coming online by the end of the year.

Pulp & Press is a legacy cold-pressed juice brand being reinvented. You'll build its direct and marketplace business alongside Protein Candy.

This is a commercial leadership role with an operator's hands. You'll own DTC revenue and the P&L for both brands, run our Shopify sites and marketplace business, steer our agency partners, and build the team as we scale.

As part of our Marketing team, you'll work closely with our leadership team and with partners across retail, operations, lifecycle, and social. If you can read a P&L and a conversion funnel with equal ease, love finding growth others miss, and know when to say no to a shiny new channel, this is your role.

Qualifications

• 7+ years in eCommerce or DTC growth for a consumer brand, with proven revenue growth and P&L ownership down to contribution margin
• Experience managing agencies and holding them to clear scopes, KPIs, and fees
• Hands-on experience with Shopify, including UX, CRO, A/B testing, and site performance
• Hands-on Amazon experience, ideally in both the US and Canada: listings, A+ content, ads, account health, and FBA
• Knowledge of TikTok Shop and social shopping, or excitement to build them
• Experience running paid media, SEO, or affiliate programs and testing new channels like TikTok, YouTube, CTV, and retail media
• Comfortable with attribution, dashboards, and making decisions from the data
• Able to build a business case for a new channel and say no when the numbers do not work
• Ability to forecast demand with Ops and understand inventory, stockouts, and FBA storage fees
• Ability to work well across retail, ops, supply chain, creative, and customer care, and lead a growing team
• Hands-on, fast, and resourceful; able to find a way to get it done, even on short notice

Requirements

• Set and lead the DTC channel strategy
• Drive growth marketing and experimentation
• Own the Shopify sites
• Build our marketplace business
• Own DTC revenue, P&L, and reporting
• Manage agency partnerships
• Partner across the business

Benefits

• Background in CPG, food, beverage, snacks, or wellness brands
• Experience managing pricing and unauthorized resellers
• Experience launching new products through DTC alongside a retail business
• Familiarity with Klaviyo and common Shopify MarTech tools
• Based in the GTA or Southwestern Ontario

Company Description

• Discipline: Show up ready to perform, even when it's hard. Accountable, punctual, prepared, dependable—no excuses.
• Results Oriented: Impact over activity and ego. Every hour and dollar should create measurable value.
• Innovation: Everyone innovates with curiosity—in every role. We look for smarter, faster, better ways to win.
• Value Others: We genuinely respect our team, our customers, and our community. We participate, contribute, and support each other. We have fun.
• Excellence: We hold ourselves to a higher standard—in quality, adaptability, effort, and attitude. Being "all-in" is the minimum.
• Diversity & Inclusion: We welcome applications from all qualified individuals and are committed to building a diverse, inclusive team. If you require accommodations during recruitment, let us know when you apply.